Tag: marketing

social media blog posts

Simple ways To Improve Your Domain Authority

How often have you slogged away at your website to increase your organic search presence, just to find a few weeks later, it’s dropped down from 20 D.A to 14 D.A again? Even after ALL the extra content you pushed out that month and a rather borderline EXCESSIVE social media push?


Personally speaking, I’ve also battled to keep our D.A at a descent level, just to see it drop dramatically all because of the removal of a spammy back-link. I’ve also tested all the supposedly ‘100% proof ‘ ways to increase it, some to no effect.

So what IS Domain Authority and how can we REALLY increase it?

Domain authority is a website metric created by MOZ and is measured from 1 – 100. Generally speaking, the higher your D.A, the more likely you will have strong traffic. To give you an example, Facebook ranks in at a D.A of 100, whereas a startup company just a few weeks in will be lucky to hit the 15 D.A mark.

As a higher D.A tends to reflect to strong traffic, this figure is essential to S.E.O.

So what are the tried and tested ways to improve it?


The removal of spammy backlinks is just as important as creating new back-links through partnerships to relative websites. We all know how time consuming it can be to build new back-links, creating a guest post, or even a simple infographic. And does this job fall to SEO or business development? To give you an overview of any spam links on your site, head over to MOZ and use their free back-link checker.


No surprise here…. Moz has explained that we need to improve ALL aspects of S.E.O on our websites. This includes keywords, site structure, meta tags, word count and navigability. If this sounds rather excessive and a substantial amount of work, try downloading the WordPress plug in called Yoast. Yoast reminds you to enter in your keywords, edits your past posts, gives you tips on how to improve your sentence structure AND if you need to add a link in or two, and its FREE!

Creating Content

Content has a considerably positive impact on your D.A if it is LINKABLE. The most linkable content in my opinion are infographics. Infographics are generally considered the top form of content marketing in 2016 and are highly shareable thanks to their appealing design. Images tend to receive up to 45% MORE interaction than a piece of content that doesn’t have an image. Infographics can easily be created for FREE using templates offered to us by Canva.


Any questions get in touch! 


Marketing Tips

How to use Linkedin like a Pro – My…

Linkedin has now amassed over 380 million followers and still takes the reigns when it comes to the top social media platform for professionals.

Add to this a 3 x higher lead conversion than Facebook and Twitter and a built in business blog, and we pretty much have surpassed all the alternative social media platforms when it comes to engagement and direct targeting.

But first of all we need to learn all the features and benefits to ensure we have the best chance of securing that sale and promoting our brand. So take a look at my 8 Linkedin secrets as used by the pros.

My 10 Linkedin Secrets

  • Keep Linkedin blog posts to under 700 words. Less is always more
  • The majority of Linkedin users check their profiles in the mornings 5 days a week with 1-3 PM and 5-6PM being the key times to post.
  • Posting 20 status updates a month will increase your engagement by up to 60%!
  • Including a link with your post increases engagement by 200%
  • Including an image in your post increase engagement by 98%
  • Adding a professional photo of you results in 14 x more profile views
  • COMPLETE you profile. The search engines will bring up profiles with 100% complete first of all. Make sure you’re above your competitors! Need assistance?
  •  Your profile is 5 x more likely to be viewed if you are part of a group or community
  • Use a background photo of your team/ product or service. Differentiate yourself from your competition and add personality!

Would you like an expert to complete your Linkedin profile and update your CV for you? Are you using Linkedin to the best of it’s ability? Contact us at DesignatedPA and let us create a winning profile for you!



twitter unfollow apps Marketing Tips

The Top 5 Twitter Follow/Unfollow Apps!

Twitter can be an incredibly successful marketing tool once used in the correct way. Knowing which times to post, the best hashtags to use for ultimate exposure and following the top influencers are all vital in creating a strong following.

The thing is, it’s impossible to remember who is following you back unless you go through each account one by one. A tedious and time consuming activity for most start ups and small businesses.  So take a look at my top 5 handy twitter tools that will simplify your daily activity!


  • Tweepi – With over 1 million users, Tweepi offers a wide range of features to manage your account. For unfollowing your non-followers, you can use Geeky Flush. This means that all your non followers will be ‘flushed away’ in one hit.


  •  Follower Filter – This app goes one step further by allowing you to view your unfollowers last activity. With over 430 MILLION inactive users, it’s important not to waste that precious ‘follow’ on an account where the last activity was over a year ago!

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  • Crowdfire App – Crowdfire is one of the best free tools to use to manage your unfollowers and also one of the most popular. Where as most apps will charge you to unfollow, Crowdfire will give you 100 unfollows a day. Add to that the instagram option, the great ‘copy followers’ feature and you’re onto a winner!



  • Manage Flitter – With over 3 million users, Manage Flitter has also been featured in top social media blogs.  One of its best features is the ability to shedule a tweet when most of your followers are online! Add to the mix the Twitter analytics and you have a simple and effective app.


  • Friend Or Follow – It’s very simple to use and allows you to manage multiple social media accounts such as Instagram and Tumblr.  You also have the ability to download all of your non followers on a CSV sheet. The only issue I have is that it doesn’t have any extra features and it can be quite time consuming clicking individually on each unfollower.

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