How often have you slogged away at your website to increase your organic search presence, just to find a few weeks later, it’s dropped down from 20 D.A to 14 D.A again? Even after ALL the extra content you pushed out that month and a rather borderline EXCESSIVE social media push?
Personally speaking, I’ve also battled to keep our D.A at a descent level, just to see it drop dramatically all because of the removal of a spammy back-link. I’ve also tested all the supposedly ‘100% proof ‘ ways to increase it, some to no effect.
So what IS Domain Authority and how can we REALLY increase it?
Domain authority is a website metric created by MOZ and is measured from 1 – 100. Generally speaking, the higher your D.A, the more likely you will have strong traffic. To give you an example, Facebook ranks in at a D.A of 100, whereas a startup company just a few weeks in will be lucky to hit the 15 D.A mark.
As a higher D.A tends to reflect to strong traffic, this figure is essential to S.E.O.
So what are the tried and tested ways to improve it?
The removal of spammy backlinks is just as important as creating new back-links through partnerships to relative websites. We all know how time consuming it can be to build new back-links, creating a guest post, or even a simple infographic. And does this job fall to SEO or business development? To give you an overview of any spam links on your site, head over to MOZ and use their free back-link checker.
No surprise here…. Moz has explained that we need to improve ALL aspects of S.E.O on our websites. This includes keywords, site structure, meta tags, word count and navigability. If this sounds rather excessive and a substantial amount of work, try downloading the WordPress plug in called Yoast. Yoast reminds you to enter in your keywords, edits your past posts, gives you tips on how to improve your sentence structure AND if you need to add a link in or two, and its FREE!
Content has a considerably positive impact on your D.A if it is LINKABLE. The most linkable content in my opinion are infographics. Infographics are generally considered the top form of content marketing in 2016 and are highly shareable thanks to their appealing design. Images tend to receive up to 45% MORE interaction than a piece of content that doesn’t have an image. Infographics can easily be created for FREE using templates offered to us by Canva.
Any questions get in touch!