Event marketing is essential for any business. This is especially true when hosting a corporate event yourself. A corporate event is an effective way to impress new customers, build brand awareness, and generate revenue. Before you can achieve any of this, however, you must get attendees through the doors. Although this might be difficult, there are many effective tactics you could try. With that in mind, here are six smart ways to attract attendees to your corporate event.
Welcome Back Past Guests
The benefit of returning customers can’t be stressed enough. Although you should endeavour to grow your customer base, loyal consumers will keep your venture afloat. The same rule applies to past event guests. Anyone who already attended an event of yours will require less money, time, and effort to be convinced into coming again. That is why you should send them an invite.
Send A Press Release
Before tickets go on sale, inform the media about your event. All you have to do is send a one-page press release to any local newspapers, along with television and radio stations. Make sure you include the event name and other essential details, like the date, time, and location. Attach your contact details to this release so that you can be contacted for any extra information.
Network At Other Events
Any event you organise won’t be the only one of its kind. There will surely be similar seminars and workshops out there, which will likely host a similar audience. Attending these events is a great networking opportunity. If you don’t already have an exhibit stand, visit the website Aspect Exhibitions for help. While you’re at other events, make sure you hand out flyers for your own.
Take To Social Media
Almost everyone uses social media today. That fact alone makes social platforms powerful marketing tools in business. Promoting your event online, like you would product launches and promotions will help to generate a buzz. Make sure you encourage sharing and work with social media influencers to widen your reach. When appropriate, you can utilise direct messaging too.
Offer Various Ticket Options
Not all guests will be able to attend your event in the same way. Some might only be available for half a day, while others would need to stay overnight. Because of this, you should offer various ticket options. Doing so will make life easier for guests, making it more likely that they’ll attend. You should also consider giving out a few free tickets to those that can’t afford to attend at all.
Promote The Local Area
Although guests will need to know about your event, if they’re travelling from out of town, information about the local area would be helpful too. That is why your marketing plans should extend to the city your event is located in. Letting people know about any popular attractions nearby will make the prospect of attending your seminar or workshop much more appealing.
A successful corporate event needs guests. Hopefully, with the advice above, you can attract attendees to your next workshop or seminar.