I thought I would run over this quickly as I was surprised by how many founders I had met that hadn’t realised they had this free Facebook targeting option.
Although Facebook targeting has been around since 2012, the focus now seems to be more on paid ads. But what about if you wished to increase your engagement on your organic posts, and for free?
Well you can and here’s how!
Apparently the organic targeting is set for your Facebook page fans but if a fan likes your post then depending on their viewing restrictions, THEIR friends will see it too and that’s why I think it’s so important to target to your fan base. ESPECIALLY if you have 50k or more!
Imagine for example you have an event coming up in London, you can actually target London AND increase the reach by up to 50 miles meaning you will reach the greater area of London but fans in other countries will not need to see a post that is not relevant to them.
I should also mention that I have noticed I have received likes and comments from people that weren’t even my fans so let’s take a look at how to set it up!
Click on your business page settings and then search for ‘audience optimisation for posts’.
Simply tick the box and then go back to your main business page. Now when you click on new post you will see the small targeting symbol below next to the location pin.
Now type in the interests that your audience may have. Startups for example. You can even type in major publications such as Vogue and Forbes!
Once you have entered in your interests, click on ‘audience restrictions.’ You may now enter in a specific location such as within 25 miles of London and you can also set the age range and if it is for men or women, even a different language!
Once you have saved your options you can simply post your content and it will be targeted to your specified audience! Simple AND free!
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