In an age where reviews are increasingly influential, it has never been more important for businesses to provide a first-class service. Statistics suggest that more than 90% of us now check reviews and ratings before making purchases. If you’re hoping to attract rave reviews, here are some simple steps you can take.
Investing in technology
For many businesses, one of the main objectives is to provide a speedy, seamless service for customers and guests. If you run a hotel, a restaurant or a coffee shop, for example, you want to make sure that your clients are welcomed and either shown to their room or table or presented with a hot cup of tea or coffee as quickly as possible. Technology plays an increasingly important role in modern business, and it can speed up operations across several sectors. From manufacturing, sales and retail to hospitality and finance, investing in the right technology can make all the difference when it comes to service. Consider the impact of a call button in a busy restaurant or a hotel, for example, or the benefits of contactless payment devices for a coffee shop packed with commuters on their way to work. If you’re looking into buying or hiring new tech, it’s wise to carry out an audit, to check out what your competitors are doing and to analyse the potential benefits and costs before you make any final decisions.
Asking for and analysing feedback
The best way to improve the service you provide is to interact and engage with customers and people who already have experience of your business. Encourage customers and clients to leave feedback, ask questions about the products they’ve bought or the services they’ve taken advantage of, and take time to read and digest comments. Both positive and negative feedback can be incredibly useful for company owners and managers.
Adding a personal touch
When you’re working on customer service at your business, it’s always beneficial to think about your own personal experiences as a consumer or guest. We all want to feel valued, so try and make sure that every customer is treated like a VIP. Simple touches, like sending emails with personalised subject lines or offering guests a treat on their birthday, can make all the difference.
Thanks to the development of new technology and platforms like social media, it’s easier than ever to stay in touch. Modern-day businesses can enhance their brand image and build relationships with customers via several channels, including email, telephone and social networks, as well as face-to-face contact. Engaging with clients and prospects can elevate customer service to the next level and enhance brand reputation. If you’re keen to attract new customers and keep hold of existing clients, make an effort to stay in touch. Share content online, respond to comments and queries and let people know if you have news, you’re running promotions or you’re offering treats or discounts.
Running a successful business isn’t just about selling products. Customers are also looking for a positive experience and high standards of service. If you’re looking for 5-star reviews, now is the time to focus on giving your clients what they want and going the extra mile to enhance your brand reputation and make your customers feel special.