Analytics are invaluable in business. As it stands, the information we’re able to collate has a five-year growth trajectory of around 13.2%, with the last five years alone seeing business collecting approximately 90% of the world’s data. 

One key analytics priority that online companies especially are focusing on right now is that of geographical interest. The more areas you reach, the better chances your profit margins stand, after all. For this reason, many website dashboards offer a world-map view of precisely where sales are coming from. 

In an ideal world, that map should be filled with orders from every corner. Often, though, companies find that interest comes predominantly from a few key countries, with others either offering a trickle of interest or none at all. 

This can be a problem, but there’s no reason to let those analytics halt progress. Your ability to spot and understand this issue alone could see you drastically expanding your business reach. All you need to do is make a list of the countries you’re failing to appeal to right now, and implement the following to turn things around.

Research culture

Cultural differences are often the leading setback to broad appeal. After all, a product that’s easily marketable to American audiences may struggle to stand apart in Asia. By researching  cultural differences in each of your target areas, you’ll be able to adjust your brand image for each territory based on norms, expectations, and national priorities. While this may mean slightly more work from a marketing perspective, it’s an effort you can bet will pay for itself when interest does start to grow.

Offer translation

Some web browsers offer basic website translation, but you can’t count on this to reach your broader audience for you. After all, services like these are basic, impersonal, and often way off the mark. Investing in your own translation services and offering different web pages for key nationalities can work a lot better. The moment you seek translation professionals with help from tips like these provided by Architekst, you’ll be able to address the need for slang, cultural references, and a generally conversational tone to increase appeal. What’s more, you’ll be able to avoid the off-putting mistakes that after often an inevitable part of more standard translation software.

Consider shipping processes

In some cases, lacking interest may be to do with little more than expensive or complicated shipping. With companies like Amazon sending products around the world with ease, customers are no longer willing to pay above the odds for worldwide shipping. If your rates are currently higher than market averages, looking into private courier services or even localised warehouses could be all it takes to break into new markets at last. 

No company can appeal to every country, but most business owners have an overseas trajectory that they’d like their products to follow. If your analytics map reveals that you’re miles off that right now, then you may just find that these points send your brand soaring at last.