In smart business planning, automation or outsourcing is the name of the game. For example, it’s now more common for businesses of every type to use a managed service provider (MSP) for their IT needs than it is to have them in-house. It’s not hard to see, outsourcing all requirements to a secondary firm that can focus on your needs 24/7 and has the infrastructure to help you is much easier than hiring tech staff, purchasing all of the equipment yourself, and curating all of that maintenance day after day. It’s a win-win, the process is cheaper, and more  effective.

It’s good to see where else this kind of attitude can help you prosper, without undermining the actual effort you must invest in your firm to pursue your path in the correct direction. That’s why in this post, we hope to help you make your product or service sell itself in the best way. Without further ado, please consider some of the following advice:

Perfect & Maintain Your Essental Brand Image

Creating a brand image that appeals to your target audience is a no-brainer for making your product or service not only palatable, but interesting, and something your customers might even recommend to a growing audience. For instance, it might be that your brand identity is to provide a service through transparency. GiffGaff, in the United Kingdom, was one of the first mobile phone service providers that offered easy-to-cancel monthly payments and SIM cards with airtime plans detached from contractual systems. As you can see, forward-thinking like this inspires customers to share that convenience with one another.

It’s All About Inclusivity & Storytelling

Storytelling is a powerful tool for creating emotional connections with customers and persuading them to buy. If you can help them feel included in that narrative, then you’d be surprised how many people feel part of your story. It might be that you’re daring to achieve something great, or you shine a spotlight on your audience and how great they are, or you weave a tale with how your product or service helps people elevate their lifestyles. All of this should be accessible, and also ensure customers understand the unique value proposition you bring to the table through such an effort. This sticks with people more than marketing promises ever could.

Social Proof Works Wonders

Social proof is a psychological phenomenon in which people are more likely to trust and follow the actions of others in if they see that having a positive effect. So – place your reviews front and centre, be visible by attending events talking about your industry, and use b2b lead generation software to make sure you’re targeting the right potential leads in the right possible way. You might even shine a light on user-generated content created by your community (like YouTube videos of people using your product, customer testimonials, and influencer marketing. That kind of social proof can be nothing if not useful to the undecided.

With this advice, we hope you can ensure your product or service sells itself, or at least markets itself with strength.