There are numerous ways to advertise your small business, ranging from Facebook ads and newsletters to traditional print and public relations. But how can you tell which one is the best?
Media relations, often known as public relations, is the process of getting stories about you and your company published in magazines and on their websites.
Perhaps you’ve won a new contract, introduced a new product or service, hired new employees, or attained new highs. It may be that something unusual has happened in your company, or that you’ve hit an important milestone, such as an anniversary, or that you’ve sold a large number of things. Giving advice or having strong opinions on a subject and being willing to publicly express them is another approach to garner attention.
Your target audience will notice you if you appear in the “proper” places. Being featured in chosen trade periodicals will benefit your engineering business. If you want to promote your café, however, the local newspaper and magazines are the best locations to look.
Such coverage not only improves your profile but also allows you to communicate key factual statements about your company while also promoting its values and culture.
If used correctly, social media may be a valuable tool for marketing your company. The potential to reach and engage with such a large audience is not to be ignored, with over 53 million active users in the UK as of January 2021.
Social media is a terrific way to connect with those who are already interested in your company while also introducing it to new people. Consider your business goals and marketing plan before beginning to design a social media marketing campaign. Do you want to reach a larger audience, increase website traffic, or increase product sales?
It’s also crucial to know who your target audience is, what platforms they’re likely to utilise, and what kinds of material they’ll find interesting and valuable. Whether you’re on Facebook, Twitter, or Instagram, creating relevant material for your audience is critical to your social media success. Consider what your audience wants to see and what value content you can provide in exchange for their time when developing content.
If you’re in the service industry, offering free resources and tips from your company can go a long way – you’ll become their go-to source for information, which could lead to new business. If you’re a product or a brand, invest in photography and video and use your assets to build a consistent brand identity.
It’s also important to remember that marketing is different for each different type of industry and business as they all have different target audiences and goals. There are also specialised marketing agencies for different niches like Legal Marketing or Business Marketing to even specific things like builder and landscaping marketing. Finding experts in those fields will also give you top quality results and top quality reach so you are making the most of your marketing budget. See if you can find an expert to suit your needs.