I’m just reviewing the end of year results and realised we had a large surge in organic traffic this year!
I think the biggest aim for most of my clients is to rely less on paid ads and to increase their organic traffic and sales. Although in my experience it has taken around 4 plus months to see a substantial increase, the results speak for themselves!
Might I mention that I only know the basics of SEO so anyone can achieve this through a few simple steps!
So I thought I would run through a few things we have incorporated into our marketing strategy this year that helped us to double our organic sales.
One of these was to increase our domain authority score.
What is a domain authority score?
According to MOZ, your Domain Authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.
So for example, my site has a D.A of 19 and at the very top, we have Facebook with a D.A of 100.
So why does your D.A number matter?
Because your number predicts how well your website will perform in Google search engines. So in general, the higher the number, the higher the traffic a website receives and the higher it ranks above your competitors if your score is higher.
So what factors can increase your D.A?
( Image from Neil Patel )
The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.
Tip – Although backlinks can be purchased, it is also a risky and Google could penalize you. Try to spend one hour a week reaching out to potential influencers to see if you can create a blog post for their site linking back to yours. Once again, we are looking for websites with a high D.A number.
Content has a considerably positive impact on your D.A if it is LINKABLE. One of the most linkable content formats is Infographics. Highly shareable and appealing in design, we found that they were the most shared content in 2017. Images tend to receive up to 45% MORE interaction than a piece of content that doesn’t have an image. Infographics can easily be created for FREE using templates offered to us by Canva.
Tip – Try to find an influencer in your niche and see if they will allow you to create an infographic for them which can be linked back to your website.
Social Media Mentions
Yes, ensuring you have a popular social media site and you have plenty of engagement and views also accounted for a large chunk and this is what we have really focused on this year. Expanding our reach, getting our brands name out there and working with major influencers who in turn send traffic back to our social media profiles and then from there onto our Website.
Tip – Ensure you have a link back to your website on as many social platforms as possible. So Instagram, Twitter, Youtube, Google Plus to name but a few.
No surprise here…. Moz has explained that we need to improve ALL aspects of S.E.O on our websites. This includes keywords, site structure, meta tags, word count and navigability. If this sounds rather excessive and a substantial amount of work, try downloading the WordPress plugin called Yoast.
Tip – Yoast reminds you to enter in your keywords, edits your past posts, gives you tips on how to improve your sentence structure AND if you need to add a link in or two and its FREE!
We also entered in our website into as many high ranking directories as possible thus creating good quality backlinks. So think along the lines of Thompson and the Yellow pages. You can also add your link to social media profiles such as Twitter, Facebook and Quora.
So above are just a few factors we really worked hard on this year that really reaped in the benefits for us. An interesting point to mention that we found even having one popular social media platform that brought in a large amount of traffic did not necessarily bring in the organic sales we wanted, it was more a combination of the above.
Tip – None really here! It’s pretty self-explanatory but it means putting at least an hour or two aside to do this.
Any questions? Get in touch here!