Successful SEO practices can be hard to pin down because things changes so quickly that what worked last month might be redundant now. However, it is vital that you make a real effort to implement good SEO practices if you want your website to be easily found with prominent search engines like Google and Bing.
To ensure that your website isn’t left to languish, here are some tips that should help you achieve better SEO success right now:
Use a Better CMS
If you switch to a better content management system like Umbraco, which has built in SEO features, you will always know whether the content you’re producing is optimized for success or not.If you have little experience building an umbraco website, there are professionals who can help you with this. It’s worth it to ensure that you’re using today’s best practices on your site
Optimize for Rich Answers
Right now, optimizing for rich answers is something that a lot of SEO experts are focusing on because they tend to rank in organic search results already and Google has made it clear that they intend to favor content that provides rich answers and very clear information to its users, making it likely that rich answers will do even better in Google’s rankings in the future.
Boost User Engagement
User engagement is not only important for converting visitors into buyers, but it can make a real difference to your search engine rank too. The more time people spend on your website reading and commenting, the more favorable you will be seen by search engines, so use tools like CrazyEgg to see which of your links are the most popular and create more of them, encourage comments by running giveaways, and ensure that your website is setup to encourage people to keep clicking your content. It will make a difference!
Make Mobile App Optimization a priority
If you haven’t already, you should ensure that your website is easy to navigate on mobile devices. More and more people are accessing the internet on phones and tablets,and you will turn them off and be penalized by the search engines if your website isn’t optimized for them.
Once you’ve done that, think about creating your own app to make it even easier for your readers to visit your site. There is lots of evidence to suggest Google looks more kindly on sites who also have apps in their store, so it should see you in a much better position in the future.
Speed Up Your Site
With internet speeds getting faster and faster, the internet using public’s tolerance for slow websites is getting lower and lower and search engines will penalize your site if it takes a long time to load. That means it’s time to get rid of those pointless plugins, use lighter CSS and HTML and perhaps even think about using AMp to store caches of your website’s content in the cloud.
Getting to the first page of Google isn’t easy,but if you implement all of the above, you’ll be one step closer,and at the very least, you should see an increase in your traffic over the coming months. So, what are you waiting for?