When it comes to running a business in the modern world, there’s a good chance you’re doing so entirely online, or via a mixture of online and offline methods. And that’s fantastic; the amount of outreach you can get from simply having a brand name on the world wide web alone can reach farther corners of the market than any physical location trying to carry the whole weight of the company on its back. So your website needs to be top notch, and its usability needs to be accessible to all. Here’s some tips to making sure your interface is easy to navigate and secure enough to put payments through.
Display Information Clearly
Don’t make anything hard to find, as if someone has to search through pages and pages of your quality content to find what they’re looking for they’re likely to give up at the third hurdle. You need to be convenient, always remember that. So make sure everything you need a potential customer to know is displayed clearly, and have tags set up for them to navigate immediately to all the different sections of your site.
If you have a logo, and chances are you do if you’re championing your own brand, put this in the top left corner of the homepage for people to make eye contact with immediately when they log on. A lot of research has found this is where people like to lay their eyes when they find a new website (hey, it’s right near the back button on the search engine…), so catch people’s attention with something colourful and proud to get them to stay for a bit longer.
Allow People to Contact You Digitally
If someone has to pick up the phone to have a query answered, there’s a good chance they’re not going to bother. Similarly, a lot of people don’t like having to have a real time conversation, or they simply don’t have the time to stay on the phone. So make sure you have a contact form they can fill in and send off to you.
At the same time, make sure you have an FAQ page for people to check first before sending through a query. It’s time saving and means you can run your business a little more efficiently.
Go Through a Professional
If you don’t know the first thing about coding in a contact form, or you’re moving out of using a CMS and branching out on your own, it might be a good idea to hire a webmaster, such as Compose Agency. It can be an investment, but it’s always a worthy one. A lot of big time brands and people who have ideas for their digitally coded program don’t have the means or the knowhow to set up websites and apps by themselves, so there’s no harm in it.
A user friendly experience means something different to everyone, but you can be quite general in what you need to set up. Follow these tips.