Category: SEO

There’s always going to be at least one area of running your business that is going to cause you problems. If you’re lucky, it will only be that one! But when it just so happens to be your marketing, you can feel frustrated. A huge part of running your own business is being able to promote what you do and ensure that you can generate more business on a regular basis. So when your marketing efforts just aren’t working, it can be a disaster. But don’t let it stay that way forever. Take a look as some of these common problems and how you can go about solving them.

Your Website Is Complicated

When one of your marketing problems lies with your website, you’re going to want to fix it right away. You should always see your website as the bread and butter of your marketing efforts. You need to be able to have a user-friendly website that your customers and prospects can browse or buy from or use to contact you. When your website is too hard to navigate or super clutter, it’s more likely that you will lose the custom.

Your Social Posts Are Sporadic

We all know that we have to be on social media. You can choose not to direct any marketing efforts at this medium, but you will be missing out on a direct chance to access your customers. So, it’s time to step it up. But, if you do, you have to be consistent. When your social posts are made here and there, you’re not going to be targeting your audience in the most effective way. Instead, stick to a posting schedule that will get you more interaction with your customers.

Your Email Content Is Boring

The second worse crime after not marketing at all is having marketing that’s boring. In fact, it’s beyond a crime, it’s embarrassing! This can definitely be the case when it comes to your email marketing. If you find that your customers just aren’t interacting with your newsletters, you need to up your game. Take a look at some cool email newsletter designs here and start planning your content. Combining a nice design with some killer content will sure turn your crime around.

Your Social Accounts Aren’t Unified

You may not see it as a big problem, but then that’s likely to be where you’re going wrong. If you have social media accounts that are all different, how are your customers meant to know that they are you? A huge part of building your brand on social media is to do with joining everything up. With unified branding, your customers will know to follow you on each platform.

You’re Impossible To Find

Finally, it’s a huge problem for your business and your marketing strategy if your customers just can’t find you. If your website doesn’t rank on search engines, or you never respond to your customers on social media, shame on you. You need to work on that SEO and response rate and fast. Your marketing can only ever work if you want it to!

The marketing aspect is easily one of the most central parts of any business, so it is clear that the people in charge of it need to be the best that you can find. Building a strong marketing team is something of a challenge for many businesses, but will also likely often prove to be one of the most important. If you feel that your business could probably benefit from an improved marketing team, then there are a number of vital steps you might want to take. Let’s think about what the best approach to building such a team might be.

Unified Individuals

Although no two teams are ever quite the same, you can always find similar or shared characteristics which will help to define what a great team is, and how it functions. Something you can usually say for marketing divisions is that they tend to be populated by a number of strong and yet unified individuals. Good teams are made of strong members, and if you remember that you should be able to build your team as effectively as you like. There are ways of bringing everyone together, of course, and those practices are worth looking into as well. One particularly effective method is to hold an annual staff event, in which you carry out team games and fun activities to draw people together in an enjoyable way. With the aid of event management companies, you can probably help to make your marketing team considerably more unified. This will then mean that your business is much more likely to succeed in the long run.

Time Allowance

In some respects, your marketers have one of the toughest jobs in the business. It can be tricky marketing a business in a consistently professional and helpful manner. Something which is worth bearing in mind is that marketing well can take a lot of time to get right. Marketing campaigns are a product of much time investment, and if you remember that it means that you will be more patient with your marketing team. They will feel this, and it will probably make a noticeable difference to the marketing on the whole.

Creativity Is King

When you are actually looking for new member for your marketing team, there will be many qualities that you are probably keen on trying to find, or draw out, of the people you are recruiting. But something which will always win out over most other things is creativity. As long as your marketing team consists of creative individuals, you can b sure that your marketing will be much more effective than otherwise. It is the ability to find unique solutions which make for effective marketing, so this is worth bearing in mind if you want to give your business the best possible chance of marketplace success. When it is a matter of whether to go for creativity or experience, going for the former will generally see that you end up with the best possible results – so bear that in mind next time around.

If you’re to run a successful business, or operate well within a firm, you’ll need a set of skills that are transferable to almost any role. What’s interesting is that for the most part, these skills aren’t particularly limited to actual business knowledge and acumen, which sounds crazy to someone trying their best to figure out how to navigate within the world of business. However, bear with us.

Have you ever heard the term ‘everything is marketing?’ This is often used as an example to discuss how most things we do as people is, in some capacity, marketing something promising to another person to benefit from the exchange.Just think about it. When you attend a date and come across well enough to secure their contact details to see them again, you have successfully marketed yourself.

When you have just been selected for that challenging job role, you have just marketed yourself. When you teach your child how to ride a bicycle without stabilisers, you have marketed the superior riding technique to your child, and they have accepted it and ultimately utilised it well based on your parental authority.

It’s no wonder that most social media strategies to get small businesses and startups off the ground rely heavily on eye-catching marketing to take them to the next step, allowing them to stand out in all areas of the exchange. No matter what platform you use, you can benefit from using a similar set of skills, and a similar set of marketing virtues. The most important of them all? Clarity, brevity and simplicity.

You should use it in every aspect of your email-writing, promotional material, and general method of communication in business. Business is more often than not a science rather than an art, and the sharper the tools you have to operate the more accurately you can reach your result. Consider taking writing classes through classroom tuition through Training Connection, to get real, responsiveness critique of your writing.

What Is Brevity?

Brevity is sharply defined as ‘concise and exact use of words in writing or speech.’ When it comes to marketing your business across to a prospective client, you need to be able to get across who you are, what you do, and why you should be chosen within around 2 or 3 sentences. The benefit of social media pages is that they often force you to adapt to this clear-cut description because the ‘bio’ boxes, statuses or tweets your firm is allowed to use is restricted to a number of characters.

What Are The Benefits?

The benefits of brevity are numerous They include:

Efficiency and saving time in the workday that should be dedicated to business operations and planning as opposed to long drawn out communication.

Politeness – brevity comes across as respectful of the other person’s time, and this extends to the client reading your business promotional material.

Understandable – Brevity works on the basis of Richard Dawkin’s ‘meme,’ which is defined as the smallest unit of an idea able to transfer between people the most easily. You can see how positive thoughts about your business, quickly and easily spread, could be beneficial to you.

It’s never too late to adopt brevity in your business toolkit.