Smart Ways To Attract Attendees To Your Corporate Event

Event marketing is essential for any business. This is especially true when hosting a corporate event yourself. A corporate event is an effective way to impress new customers, build brand awareness, and generate revenue. Before you can achieve any of this, however, you must get attendees through the doors. Although this might be difficult, there are many effective tactics you could try. With that in mind, here are six smart ways to attract attendees to your corporate event. 

Welcome Back Past Guests

The benefit of returning customers can’t be stressed enough. Although you should endeavour to grow your customer base, loyal consumers will keep your venture afloat. The same rule applies to past event guests. Anyone who already attended an event of yours will require less money, time, and effort to be convinced into coming again. That is why you should send them an invite.

Send A Press Release

Before tickets go on sale, inform the media about your event. All you have to do is send a one-page press release to any local newspapers, along with television and radio stations. Make sure you include the event name and other essential details, like the date, time, and location. Attach your contact details to this release so that you can be contacted for any extra information. 

Network At Other Events

Any event you organise won’t be the only one of its kind. There will surely be similar seminars and workshops out there, which will likely host a similar audience. Attending these events is a great networking opportunity. If you don’t already have an exhibit stand, visit the website Aspect Exhibitions for help. While you’re at other events, make sure you hand out flyers for your own. 

Take To Social Media

Almost everyone uses social media today. That fact alone makes social platforms powerful marketing tools in business. Promoting your event online, like you would product launches and promotions will help to generate a buzz. Make sure you encourage sharing and work with social media influencers to widen your reach. When appropriate, you can utilise direct messaging too. 

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Offer Various Ticket Options

Not all guests will be able to attend your event in the same way. Some might only be available for half a day, while others would need to stay overnight. Because of this, you should offer various ticket options. Doing so will make life easier for guests, making it more likely that they’ll attend. You should also consider giving out a few free tickets to those that can’t afford to attend at all. 

Promote The Local Area

Although guests will need to know about your event, if they’re travelling from out of town, information about the local area would be helpful too. That is why your marketing plans should extend to the city your event is located in. Letting people know about any popular attractions nearby will make the prospect of attending your seminar or workshop much more appealing. 

A successful corporate event needs guests. Hopefully, with the advice above, you can attract attendees to your next workshop or seminar. 

Creating Measurable Marketing To Grow Your Business

Getting the message across to your customers is one of the biggest concerns for any new business. When it comes to growing, you need to develop your brand and build up exposure to it. There are many ways that you can do this, but a multichannel approach will help you to get the widest catchment.

Don’t Underestimate The Power Of Direct Mail

In these days of social media ubiquity, you’d be forgiven for overlooking printed media when it comes to marketing. The days of sending out mailshots may seem like a distant memory. But hearing that post box open will make you pay more attention these days than hearing the ping of yet another email that you probably won’t open hitting your inbox. 

The truth is that we like to receive things in the post. And there is something about holding a physical item in your hands rather than receiving digital communication that can easily be deleted. Put something into your customer’s hands, send out a mailshot. But make it worth their while. If you have a loyalty scheme or have taken contact details in exchange for marketing, then you will have the start of a mailing list that you can utilize. Give them some kind of exclusive offer that you are not giving someone else. Make it a measurable campaign so that you can test its impact. You can do this by using vouchers.

Use a company such as https://www.wdmonline.co.uk/ who will be able to print and send out your communications saving you time and effort. 

Building Up Your Social Media Channels

Growing your brand through the use of social media will mean that you will need to post content regularly. Having good quality posts that are of genuine interest to readers and are not just promotional material for your business will help you to build up your following. Provide advice within your niche to help your customers to find out. Think about posts that prompt a response from the reader. These will allow your post to appear in the feeds of their friends. You will create a much larger reach through posting well thought out engaging content that elicits likes, shares, and comments. 

Make use of social media sharing tools such as Hoot Suite, as these can be useful for scheduling posts to go online at peak times meaning that you get the full impact of a social media campaign that hits users when they are online. 

Create Measurable Campaigns

When it comes to sending out social media campaigns to promote a product or service, make it measurable. Have a promotion code, or a trackable link so that you can find out where the user has come from, and therefore where your marketing budget is best spent in the future. With a range of sponsored posts available to you, you’ll not know where to invest your cash until you try and a few different angles. Be smart and test and compare everything before investing large amounts into that approach in future.

Is Technology Going To Outsmart People?

Technology has always been part of sci-fi stories as the enemy of human life. 

In Orwell’s Nineteen Eighty-Four novel, technology is deployed to create a state of repression and totalitarianism. 

The Matrix Trilogy seems to imply an even darker future in which humanity, as we know it, is only the product of software applications. 

Even X-Files dabbled with evil technology when Fox Mulder and Dana Scully fought for their lives against a computer system turned bad. 

But the question we all want to ask is: Should we really fear technology? Are machines and software tools likely to outsmart humanity and cause our irremediable destruction? When it comes to destruction, there is no evidence that technology is plotting against people. Outsmarting, yet, is another matter. 

It can take over repetitive tasks for you

Technology is the first and most common answer to dull functions that seem to eat away our concentration and productivity. Repetitive tasks that can’t be maintained in the long term without affecting your performance and mood can easily be entrusted to an automated system. From reporting jobs to managing the communication process, there are plenty of automation opportunities in the business world. More importantly, most businesses already automated some of their procedures successfully, saving time and money in their day-to-day activities. 

It’s cracked the formula to digital success

Technology can process large volumes of data in a short time and without distractions or mistakes. While human error is often a risk when you need to review and manage piles of data, artificial intelligence can relentlessly navigate through vast volumes and make sense of the information. As such, there is no doubt about trusting AI for data-based decisions. If you’re still trying to answer self-doubts about Google AI: should you allow Google to create display ads? or any other data-based applications, be assured in the knowledge that technology will gain the most significant overview of the tracked data. Using algorithms and data analysis, tech solutions can make sense of contradictory human behaviors – because they don’t mix emotions with data interpretation. 

They can answer the most pressing queries

Technology can partially replace human interactions. While most people can tell the difference between a real person and a chatbot, for instance, most customers prefer the emotionless and convenient bot. Why are bots a favorite? The answer is simple. Bots can handle a large amount of data, which makes them the ideal partner to answer business queries in record time. Additionally, from a company’s perspective, bots reduce your costs and resource waste, while providing an answer at any time of the day or time. 

Technology makes us more efficient. It can replace employees on repetitive and dull tasks, ensuring your team can focus their team on what they do best. Additionally, it can process data rapidly and error-free, providing actionable insights and answers. Is it smarter than us? Technically, no, your tech tools are not smarter than people because they’ve been designed by people in the first place. However, it allows us to become smarter, not only by offering reliable and insightful support but also by allowing you to focus on innovation and creativity. In other words, as long as humanity maintains its tech involvement as a positive force, it seems the bleak future described by sci-fi stories is not a real risk.