Marketing is all about getting your brand out there and noticed. It is one of the fundamental operations of a business. If people do not know that you exist, or know what products or services you can give them, you are not going to have a business. It really is as simple as that.
Because of that, you want to make sure that all of your marketing efforts are high-impact. There is little point in spending what is likely to be a significant part of your budget and a lot of time and effort on it if it is going to fall flat. It happens to all of us, often when we least expect it, but it is important to analyze where it went wrong so that you can build on it in the future.
What do we mean by high impact marketing?
High impact marketing is any form of marketing that has a significant impact on your bottom line. It does not have to be expensive, it does not have to be anything special – it just has to work.
It might be creating a social media post that goes viral and reaches hundreds of thousands of people, and translates to 15% conversion rate. The post probably will not have cost you much, if anything, but has given you a great return on your investment. That is high impact marketing.
How you approach high impact marketing is very dependent on the outcome you want. For example, if you want to simply increase awareness of your brand, a post on Instagram or Facebook is the way forward. However, if you are hoping that the outcome is that you are established as an expert in your field, a media interview or a guest post on a high profile website may have the desired effect. If you are not sure where you need to focus your efforts, a professional marketing agency such as Congruent Marketing will be able to advise you and help you with your strategy.
How to maximise the impact of your marketing strategy
Make sure you are targeting the right people
You need to do your research before to ensure that you are targeting the right people and you are using the right marketing channel to reach them. For example, if you want 13 – 18 year olds to notice your streetwear clothing range, advertising it in a fishing magazine is not going to be a high-impact form of marketing. Similarly, if you want to target a very niche business audience, posting on Snapchat probably is not the right way forward for you. Find out where your demographic hangs out, and follow them there.
A partner program or co-marketing campaign can enable you to reach relevant leads, show knowledge and experience in your industry, create high-quality material for leads and customers, and more.
In addition, backlinks from other websites are immensely valuable for search engine optimization (SEO), which is great for impact and success in the longer-term, so it is a mutually beneficial strategy for everyone involved.