When starting a business or putting out a new product, a launch party can be a great way to gain some initial exposure and get people talking. Here are just a few ways to throw the perfect launch party.
Choose a unique venue
A unique venue will entice people into coming and will make the event more memorable. Such a venue could include a quirky nightclub or a function room in a historical building. Don’t just settle for a bland conference hall (unless you’re able to decorate it in a way that makes it more exciting). Whatever venue you choose, make sure that it’s accessible and that it meets your catering/entertainment needs.
Choose the right date
You should make sure to hold your launch party on a date that isn’t likely to clash with other local events. This will maximise the chance of people attending your launch party. A weekday launch party is less likely to clash with other events, but bear in mind that some people may not want to come due to work and commitments during the week.
Invite local influencers
By inviting local influential people, you may be able to impress them and get them to spread the word of your brand. Other guests may also be more inclined to attend knowing that they have the chance to meet local celebrities. Such influential people could include journalists, politicians, other business owners or leaders of local organisations and social groups.
Incorporate some branded graphics
Printed signage and banners will help guests to remember your brand. You should spend some time looking around for graphic designers that can build such banners and signage for you. You could even consider incorporating branding into snacks such as these customisable M&Ms.
Make it fun
As the name launch ‘party’ suggests, it needs to be a fun event. While it’s wise to have some branded signage on display and possibly give a short speech promoting your new product/company, you don’t want the event to be too heavily promotional otherwise it will feel like a sales conference. Music is a must; consider hiring a DJ or a live band. You may also want to hire some alternative entertainment such as a magic mirror photo booth or some performers. Food and drink is also important.
Talk to everyone
It’s your event, so you need to be centre stage. Make sure that you talk to all your guests so that they know that you are the person behind the event – and most importantly the person behind the brand. You could gain some useful connections and may even generate some direct leads. Giving a speech on top of trying to talk to everyone one-on-one could ensure that everyone remembers who you are.
Keep a tight budget
It’s easy to overspend when hosting a launch party. Try to keep to a budget so that you’re not having to borrow excessive amounts of money. Start organising the event early so that you have time to shop around for deals and negotiate pricing.