To get ahead in business, you have to do all in your power to outwit your nearest competitors. You are working in a cut-throat world, and you can all but guarantee that if you aren’t finding ways to beat your rivals, they will be finding ways to beat you.
To claim your share of the marketplace, the following tactics should be used.
#1: Give your customers the personal touch
Don’t use a generic approach with your customers. Don’t treat each person like a commodity. Find ways to add the personal touch in your business, perhaps by using a CRM system so you can tailor your communications to each individual customer when they get in touch with you. Get in touch with them through social media and emails too, and send out personalised recommendations that relate to their previous spending habits. When your customers are treated like human beings, they might choose your business over those other firms who do little to get to know them personally.
#2: Improve your web presence
For starters, ensure your website can be easily found online. Optimise your site for SEO purposes, or outsource this area to another company that can boost your search engine rankings. An excellent example is the data-driven Digital Score as just one such firm that can help you in this area. Then raise your profile elsewhere. Ensure your company has a presence on business listing and review sites. Use link-building agencies to incorporate links to your business on blogs and other websites. And use Google’s ad services to ensure your business is highlighted during the web browsing activities of your chosen demographic. The more times your business is mentioned online, the greater your SEO, and the greater the likelihood that any potential customers will get to hear about your business first.
#3: Look after your employers
On a moral and ethical level, this should be something you do anyway. However, there are business reasons why you should keep your employees happy and healthy. With a focus on their wellbeing, you will retain their loyalty, meaning you won’t lose your best employees to your nearest competitors. They will work harder for you too and will have a greater dedication to help you meet your business goals. And the better cared for they are, the greater the likelihood of them spreading the good word about your business, and that will do much for raising your profile and boosting your reputation.
#4: Be better than your rivals
Okay, so this is a no-brainer. If you don’t better your rivals, it is understandable that your customers will favour their business over yours. So, think about what you can offer that your competitors aren’t. Look at those customer needs that are being unmet by your rivals and capitalise on these gaps. And within your product or service, look at what you are doing, and ask yourself: How can this be better? When you place quality as a priority within your business, any right-minded customers are sure to favour your business over others.
To survive in business, you need to take your business competitors seriously. By finding ways to beat them, you should find the success you are hoping for.