When you put blood, sweat, and tears into starting up a business, you may not even consider the possibility that you won’t own and run it forever. Let alone sell it on, cash in the profit, and use that to fund another creative venture. However, it is a common practice in the business world, and if you want to make a profit, one that is always worth considering. Of course, before you make such as epic change, you will need to know how to go about this process. A topic you can read more on in the post below.
First of all, if you are considering selling your current business to pay for another, you need to have crystal-clear goals. After all, there is no point freeing yourself of your old enterprise, if you don’t have a valid reason for doing so.
In fact, you need to know exactly what your next business will be, as well as the demographic you’ll be appealing to. You’ll need to think long and hard about the products or services you will be offering too, and that’s just for starters. You’ll also need to put the experience you gained running your last business to good use. Something you can do by using your understanding to assess whether your new project is a good investment.
Market tested ideas
Of course, to get the most accurate prediction of whether or not your latest project is a sound investment, you absolutely need to market test your ideas. What this means is not just coming up with a genius idea for a new creative product or service and forging ahead right away. In fact, you’ll need to conduct thorough market research to see what potential customers reactions will be first.
Luckily, even if you are not set up to do this yourself, there are specialized market research companies that you can call on for help. This being well worth the initial investment as it will help protect your assets later on.
You will be well aware, from your first foray into the business world, that setting up a company takes funding. However, you’re likely to be at a distinct advantage here. The reason being that you will have funds created by the sale of your first endeavors to cover (at least in part) the startup costs of your current one.
Of course, finding a business valuation expert that can give you an accurate prediction of what the company you are selling is worth, is essential here. The reason being such knowledge will enable you to accurately predict if you have enough funds to start your new project or not. The latter situation being something you will need to begin searching for investors to augment.
Time off and transitions
Lastly, when it comes to selling off one business to start another, it is vital that you consider the time it will take for this transition to occur. In fact, many business owners choose to give themselves to R&R time in between the sale being finalized and starting work in earnest on their new project. Something that allows them to decompress, and then focus clearly on what their new venture needs.
Otherwise, for creatives, selling one business to start up another really can feel as if you are jumping out of the frying pan and into the fire!