You might be surprised when starting a business to discover how much of your budget is actually spend on marketing. It could be a sizeable amount with many companies spending as much as twenty-five percent on marketing. If you want the most extreme example of this, look at the film industry and in particularly big blockbusters. A general rule of thumb is that marketing can double the cost of the movie. That’s why to break even, blockbusters often have to make a lot more than their recording budget and why losses can be massive. But it’s true for more than just the film industry. No matter what your business, you need to be prepared to spend quite a lot on marketing and promotion. How can you make sure you can afford these costs.

Outsource It?

It’s possible to forget marketing completely and instead get another company to complete the job for you. You can learn more about outsourcing on https://www.forbes.com. There are plenty of companies that offer this service. However, if you do choose to use an outsourcing service, make sure you pick the right company. It’s crucial that they can keep the promise of quality that you have probably offered to customers in the past. Otherwise, it could damage your business, and there is nothing that looks worse than cheap, poor quality marketing. It could just mean that the content doesn’t connect with an audience, but even an issue like this could lead to a drop in sales. So, make sure you check the previous performance of a company and think carefully before you decide to trust your business brand in the hands of someone else.

Borrow

If you need extra money to fund your marketing campaign or give your business an extra injection of promotion, you might want to consider borrowing. According to http://workingcapital.co, a short term working capital loan can be just what the doctor ordered. You’ll be able to fund a boost in marketing without getting into debt. Eventually, you will be in a position where you’ll be able to pay back any money you owe with the boost you’ll receive in profits. The trick is making sure that you spend time formulating a marketing strategy that will lead to a boost in demand.

DIY

Of course, some businesses are taking marketing in the opposite direction. Rather than spending more, they are spending less. Instead of hiring someone else to complete the promotion work for them, they are instead completing it themselves. It is possible to do this, particularly online and limit the cost of your marketing. For instance, you can run your own social media campaign. While this will take quite a lot of time, it could still be free. You’ll just have to determine whether the save is worth the loss of time that you could spend on other areas of your business.

As you can see then, there are lots of options for making sure you can afford marketing for your business. It’s simply a matter of deciding which one is right for you.