Women’s fashion is a crowded market. Being able to stand out from that crowd and distinguish your brand from the rest, is key to success in fashion retail. But without the big marketing budgets of the high street names and the designer labels, how do you make a name for yourself?
The digital age has levelled the playing field somewhat when it comes to marketing. It’s now possible to earn brand recognition and get your products to your ideal audience with a fraction of the marketing spend that was once required.
If you run a fashion boutique and are looking to grow your brand presence and sales, then take a look at the following tips.
Consider Using Google Shopping
If you’ve searched for something you want to buy yourself lately, chances are you’ve typed a few keywords into Google and browsed the first results that have popped up. But have you noticed that the very first items presented to you tend to be Google shopping results?
Remember that your own customers are likely to shop in a similar way, so it’s a good idea for you to get your own products listed as Google shopping results to secure high rankings and promoted posts. There are so many proven benefits that come with doing this. Firstly, small businesses tend to use Google shopping for the sheer amount of traffic that it can drive to sites.
Google is the largest search engine in the world and appearing right at the top of its results can funnel potential customers to your website. Secondly, Google shopping targets customers extremely effectively. This means less wasted investment on your side of things, as you’re likely to attract the attention of people with genuine interest in buying your products.
Thirdly, Google shopping can encourage more clicks. Most listings on there are paid ads, so people are likely to just opt for the first ad they see – which could be yours! Check out this guide on What is Google Shopping for more information on this potential money making move!