If you want your next event to be a roaring success, you have to look beyond just spending money and focus on creativity. Originality, novelty and flair – that’s what audiences care about, not the size of your budget or the prestige associated with your venue.
But what can you actually do to give your event the wow factor? It’s not always obvious.
Fortunately, we’re here to help. In this post, we take a look at some of the strategies you can use to make attendees remember their experience for a lifetime.
Use In-Season Flowers
Depending on the event, you might want to invest in some in-season, local flowers. While most events prioritise bright lights and loud noises, a natural approach might be better suited to your ends.
Reduce Food Quantity And Increase Quality
While some people who attend your event will be disappointed that you didn’t put on more of a spread, most will be grateful that you choose quality over quantity. Having a massive buffet is appealing to a small group of people, but most of those in attendance won’t be students and they will have enough food already.
The real way to add value is to focus on serving delicacies and flavours that people might not have had before. This way, you introduce both novelty and creativity while satisfying guests’ taste buds.
Light Up The Walls
Light shows are part and parcel of business events, particularly product launches. Combined with drone acrobatics and fireworks, they can create the wow factor in their own right.
Projection mapping specialists can show you what to expect. Most light up buildings or large interior walls, but there may be other opportunities too, such as lighting up the sky. Unlike firework displays, light shows are able to convey information to participants as well as beautiful patterns.
Get A Company To Sponsor The Event
Limiting the net cost of your event is critical. If you overspend, it will negatively impact profits and you won’t get the return on investment you hoped for.
If you believe that your event is going to be too expensive, then you may want to investigate getting a sponsor. Not only do they bring the cost down, but they can also bring a new angle to proceedings. If your business is as dull as ditch water, you can rely on the creativity and marketing zeal of another.
Ditch Your Uniforms
While it might seem natural to outfit all your staff in the same uniform, it’s expensive, and it probably won’t add much to your event. In fact, it could even detract from the wow factor.
A better approach is to get everyone on the team to dress up differently, perhaps by wearing bright colours or special accessories. Everyone knows who to approach when they have a question, making stewarding easier.
Create A Dramatic Entrance
Lastly, you might want to experiment with creating a dramatic entrance that fits your theme. Use it as a tool to clearly separate the regular atmosphere outside your event, and the special ambience inside.