When you have an online business, one of the first things you’ll probably be wondering is where to find your first clients who will pay for your products or services, and whilst this may feel completely overwhelming in the beginning when you’re just starting out, it’s really not as difficult as it may seem as long as you stay focused on a few simple things and don’t try to be all over the place with multiple tactics that will just end up confusing you.
That being said, the fact that getting clients isn’t extremely difficult, doesn’t mean that it’s overly easy either – how’s that for confusing?
What we mean by this is, that you have to take action to get clients and put yourself out there consistently and in ways that push the boundaries of your comfort zone until you see results…and then, you’ll need to keep going.
Unfortunately, clients aren’t just going to know you exist because you have a fancy website, passion and skill. Sure you can use strategies to attract clients to you so that you’re not always in chase mode, but in the beginning, especially if you want to start making money fast in your business, then you’re going to need to be prepared to go out there and get those clients.
In this post, we’re sharing with you some simple strategies you can use to start getting your first clients for your online business even if you don’t have a big – or any marketing budget.
Have a website:
Whilst having a fancy website to start getting clients really isn’t necessary – especially if you’re not making money in your business yet, it’s important to have somewhere to direct any potential clients to. It’s also a great idea as a longer term strategy to start a blog on your website so that you can create consistent, high-value content that will eventually start driving clients to your website. Setting up a simple website is very easy and affordable to do these days, and you’ll just need a domain name, some quality web hosting and a theme.
If you never ask, the answer will always be no. Yes, you will probably be rejected by potential clients more than you’ll be hired by them, but if you keep going, you will be hired. Make a list of the companies or people you’d like to have as your clients, reach out to them with some free value and let them know about your services in a non-promotional way.
Go to networking events:
Many people say networking is dead and a waste of time, but for bigger companies it’s still one of the best ways for them to connect with their potential clients and suppliers, so get out there because you just never know who you could meet and where that might lead.
Although it may feel like it, you’re not alone in this confusing and crazy world of business, so instead of looking at others as your competition, why not contact them and see if they’d be interested in collaborating with you? Sometimes two minds are better than one, and especially if they’ve been in business for a while, they may already have clients they can refer to you if you offer something of good value.