When you’re looking to make waves in your industry, met people you desperately want to get on board with and let the world know you have arrived, nothing beats organizing your own corporate event. It’s a way of getting all eyes on you, having your brand become the talk of the night, seeing influential people attend and throwing a darn good party to boot. It’s as simple as that.
Of course, there is one teeny-tiny little problem and that’s trying to organize the kind of event that will not be forgotten for a long, long time. So, without further ado, here is our top tips for throwing the best, smoothest and most successful event ever envisaged.
- Know The Purpose
You can’t determine whether an event was successful unless you have a specific goal in mind. It could be to meet the big players in your industry and have them learn your name or it might be to launch a new product. It could be a fundraising event for a charitable project you have in mind or just to express your gratitude to those that have helped you reach a milestone. Once you know the purpose, you’ll be able to plan the other details – concept, layout, decorations, design, catering, duration, date and time, everything.
- Plan For Everything
Be prepared for a stressful test. But also know that the more effort you put in now will mean less stress at the other end because the more you can plan for the less you will have to panic about. It’s everything from logistics to content, promotion to catering. Our advice would be to create a document that your entire team can access, and one where each member is able to see their tasks and those assigned to others. It’s the big picture. People may not notice when an event goes super-smoothly, but they will notice anything that’s gone wrong.
- Choose A Wow-Factor Location
If you really want to make your event a hit you need to pick a great time and an even better location. Something that will wow from the outset. Something that people won’t have seen before. That could mean looking into contemporary event structures or it might mean decorating a well-known location in a totally unique way. But don’t just consider the physical space, make sure things like accessibility, security, accommodation options and extra facilities are accounted for too.
- The Devil Is In The Detail
There are three reasons why people will say yes to an invite: the experience, to network and to gain knowledge. Focus on these three things and how you will deliver them and you will have a highly successful event. That means creating an experience people won’t forget in a hurry, whether that’s with a DJ, an amazing guest speaker, or a surprise act. It means inviting people from lots of different walks of life, different businesses and sectors in the hope new connections will be made. Trust us: if you play cupid for a big deal, you will be remembered fondly. As for knowledge, you need to make sure someone is there to shed light on a specific topic and share information not readily available. That’s what people want.