If you would like to make sure that you are able to maximise your conversions and talk your customers’ language, you will need to do your research and make sure that you are positioning your brand in the market well. Apart from competition and market research, you will need to also put yourself in the shoes of your potential customers, so you can tailor your brand messages to their needs and personality. Below you will find a list of things you must figure out before you can reach out to them.

1. Their Expectations

The first thing you need to be aware of is your clients’ expectations when searching for products or services similar to yours. You can read social media posts, join groups, and even sign up for blog updates. Whether your business is a B2B or B2C, you will need to find people who represent your target demographics, so you can send out surveys and quick questionnaires, to tailor your brand messages to their needs.

1. Their Values

Another level you can connect with your customers is through shared values. Many business owners neglect value alignment, even though it can improve their conversion rates. You will need to find out about the cultural background of your potential clients, and read industry reports that will help you understand your potential clients better. This will in turn help you understand where you can personalize the messages to make them feel like you are talking to them.

1. Their Experiences

Of course, you will also have to ensure that you know what type of experiences your clients have had in the past ordering similar services and products. You can read reviews and blog pots, and find ways you can do better than other companies. This will help you identify your unique value proposition that will make your brand stand out from the crowd.

1. Their Preferences

You can also learn more about your customers’ preferences and make sure that you prioritize the experiences that matter the most for your customers. If you are in a trust-based business, you will certainly need to ensure that all client accounts are safe and confidential. You can even implement a KYC Check in your sales process to help you.  

1. Their Buying Triggers

If you can figure out what makes people buy and what their triggers are, you will be able to tailor your brand messages to their decision process. For example, some people are going for reputation, while others are more inclined to wait until you offer an introductory discount or a money back guarantee. If you can think with your clients’ head, you can ailor your sales funnel to their preferences and buying habits.

If you are serious about engaging with your target market and your audience, it is important that you get to know them. Ask relevant questions about their buying habits, their past experiences, and their preferences, so you can tailor your brand messages to their needs and maximize your conversions.