There are state-of-the-art creative tools you can use to market your business online and with analytical apps, you can monitor the results of your sales and understand your client base. The more you get creative technology working for you will not only help your company run more efficiently but you will also make a better impression on your clients and investors. Building more web presence and advanced use of design and communication software will make your business appear more legit and reliable. Here are some examples of how creative tech can boost your business. 

Video

There are many ways you can make creative video content work for you. There are different types of content you can create and it’s a fun way to engage your customers and really connect with them. You can make a video diary of what you and your employees are up to. If you want to promote your brand image you could post things like any volunteer projects or team-building activities that raise environmental awareness or support other humanitarian causes. This will earn you a lot of points as companies with a “green” ideology are proven to more successful. You can also post simple videos of yourself talking about last products, and even better video tutorials. Make the most advanced video technology and get it working in your favor. Alternatively, you could set up your own blog about your business, which would work in the same way. The most important thing is to stay as active as possible in order to hold your followers’ interests so that they continue to share your posts. 

Podcasts

Podcasts are a great way to build up a fan base of listeners. It’s also a means of networking with different communities. You can include these on your website to spread the news about your business, give tutorials or useful advice. The good thing is they are very cheap to make as all you need is a good quality microphone on your PC in order to record and audio editing software, Audacity is a great example. You then can publish your podcast online using a service such as Google Blogger. 

Digital Marketing

As well as running your own blog, you can advertise through bloggers and get them to even review your products. Appearing on different blogs will also help to increase your web presence. Bloggers use affiliate links which means that viewers can directly access or buy your product online. Once you have set up digital marketing tools it’s important to collate the results. CRM apps can help you to record all of your marketing data, digital and otherwise and will display the information in a variety of clear formats. It’s vital to get in touch with your client base and their needs. To delve deeper, Infusionsoft is an example of a marketing tool that can track over 10,000 contacts. It takes live recordings of your interactions with clients and customers and makes a note of their preferences and quirks.