Events and expos

Events and expos

Attending events or business expos are a great way to get your company out there to lots of relevant decision makers and interested customers and businesses. Again, it’s a particularly good choice if you have a product that needs to be demonstrated or used hands- on to appreciate. It can also be a great choice for very visual kinds of business, for example if you’re selling beautiful art prints or handmade craft goods. 

Autonomous marketing 

Becoming a Hubspot Partner could be a great choice for you, because autonomous marketing is becoming the future. Digital advertising can be done automatically by using systems that implement programmatic marketing. After entering details and materials, the campaign manager sets the budget and confronts the environment of endless auctions. Marketing and advertising efforts can be carried out automatically, just as an autonomous car can be run without human contact and reach its destination safely. At the same time, activating automatic advertising on the Internet means that the human factor will have to work for the machine instead of the machine making their life easier.  The basic premise of any marketing process is that on the one hand there are customers and on the other hand products that compete directly and indirectly. The degree of success of a marketing process depends solely on the decision of the customers. The hand that pays is what determines the fate of each company. By using social media marketing, you can use many different platforms including Instagram, Facebook, Twitter and YouTube, to reach an audience and all this can be pre-planned to post without you even knowing. Therefore it creates an autonomous service that means you can always be present online. Social media marketing means using websites that will offer your customers a way to see and ‘test’ your products by impeccable content creation. For example, offering your customers a video tour of your restaurant or showing your products of homeware in situ to give customers an idea of what it will look like.

Marketing Your Business Culture to Customers and Candidates

These days, there is more of a spotlight being shone onto the culture of companies than there ever was in the past. Customers want to know that the companies they give their money to are good places that treat their employees well, and candidates want to know the exact same thing before they apply. That means you need to really market your business culture in the best possible light.

With that in mind, we’ve put together a few useful tips to help you market your business culture to customers and candidates alike.

Actually create a positive culture

It doesn’t matter if you hire the best recruitment marketing company on the planet or you post hundreds of pictures of your staff smiling away happily in the office, if your workplace culture isn’t actually that great, word will get out and all of your marketing efforts will be for nought, So, before you do anything else, make sure you actually do have a great workplace culture.

Imbue your content with culture

Ensuring that every piece of content you put out shows what it;’s like to work for your company, and does so in the best possible light, is a good way to let customers see what youtube company’s vision is and how it all plays out behind the scenes. In order to do this effectively, you’ll have to train and look after your employees, so that your content is authentic, so it should end up killing two birds with one stone.

Tell stories

Telling your employees’ individual stories is a great way to show anyone who is interested, what is going on at your companies. Making video profiles of your staff will enable them to talk about their experiences and show a bit more of what it’s like to work for your company. These video stories can be watched by both customers and potential new recruits, while simultaneously acting as a fabulous brand marketing tool.

Run an event

Hosting an event in your company’s workplace where you invite employees, customers and potential new recruits can be very effective,. Not only will it help to promote your business culture but it will help to build networks and show the world that you are doing your best to build a unique, exciting and friendly culture within your business.

Turn employees into influencers

Turning your employees into brand ambassadors is a really effective way of marketing your company culture to pretty much everyone, If your employees are singing your praises, whether by video, on websites like Glassdoor, or in person, people are going to be more inclined to believe them than they would any statements put out by the business itself. People believe people, not corporations, so treat your employees right and let them do the rest. 

Don’t lie

If you lie about your company culture, you will eventually be found out and that will backfire on your spectacularly, so whatever else you do, be honest and be the best company you can be, genuinely.

What You Need to Understand About Your Customers to…

If you want to run a successful marketing campaign, whether it’s for a $500,000 sports car or a $12 water bottle, one thing that you absolutely MUST do is ensure that you know who your customers are and how they think and feel about a wide range of things.

Below are some of the most important things you need to know about your customers if you want your marketing efforts to… well hit the mark.

Who they are

The most obvious piece of information you need to have about your customers is who they are. It’s going to be pretty tough to sell anything to anyone if you don’t know anything about them. So, before you do anything else, conduct some market research to find out the gender, age, and work status of your target audience. Once you know these three things, you will have a much better idea of what is likely to appeal to them.

What they care about

Once you know the basics, it’s also worthwhile finding out what they care about, whether that means researching tier hobbies and activities or getting to the bottom of their ethical concerns. For example, if you know your customers are more likely to be vegan, not only cans you ensure that you make a range of vegan products that they will buy, but you can also enlist a vegan marketing expert who knows all about veganism, to help you put pout the right message. That’s just one example, but it stands whether your customers are carnivores, chess enthusiasts, fitness fanatics, or whatever – you need to know what they’re about before you can convince them to give you their hard-earned money.

What their problems are

If you can solve someone’s problem for them, you can make a lit of money selling them the solution, So, if you don’t know what your customers’ main problem is, you are unlikely to be able to convince them to buy. Think about the best products in the world – they all solve a problem. McDonald’s, for example, solves the problem of being able to reliably find decent food anywhere in the world; the humble drain millipede will unblock a drain or toilet instantly doing away with an expensive plumber call; Nike makes comfortable and stylish shoes that also boost performance. If you can solve a problem like they solve a problem, your marketing will practically take care of itself.

How they buy

If you want to sell products, you need to know how your customers buy products. Do they prefer to buy online or would they prefer to pick up a product in person? Find out and then offer them that option if you want to build a successful company.

What they feel about you

Customers will only buy from companies they trust; companies who are efficient; companies who are fairly priced. If your customers don’t think these things about you, and they have a list of complaints, you need to know about that so you can make changes and convince them to buy again.

When you know your customers inside out, you can be a success.