5 Reasons Your Online Sales Are Annoyingly Poor

The Internet has opened up a platform for a new wave of businesses and retailers. Opening up an e-store is an attractive proposition for those who already have brick-and-mortar stores as well as those looking to get established for the first time. While this is great, it also means that competition is fierce, and so a lot of emphasis is placed on your marketing strategy. With that in mind, read on to discover the different eCommerce marketing errors you need to avoid if you want to stand out from the crowd for all of the right reasons.

Failing to measure – There is only one place to begin, and this is with failing to measure your efforts. After all, if you do not know how your current marketing campaign is performing or how your website is performing, how do you expect to make improvements?

Ignoring mobile – There is no excuse for ignoring mobile optimization in 2022. If your website is ticking all of the right boxes on a desktop, yet you have not thought about mobile optimization, you are putting your online store at a huge disadvantage. The number of people who shop via their smartphones today is staggering and so mobile optimization needs to be a priority, not an afterthought.

Not using independent review platforms – Reviews are exceptionally powerful in today’s digital age. However, gone are the days whereby you could simply copy and paste the nice reviews and place them on your website. If you do this, customers will be skeptical and question the authenticity of the comments. The best thing to do is to integrate a widget from an independent review platform and encourage customers to leave reviews on the site in question. There are a number of different promotion ideas for retailers in terms of encouraging customers to leave reviews. This includes offering them a discount for their next purchase or giving them entry into a prize draw.

Not using social media properly – Social media is a powerful tool for any eCommerce store owner, but only if it is used properly. Social media should not be viewed as a platform to merely post an endless stream of promotional messages about your business. It needs to be somewhere you can engage with your consumers. You should also view it as a customer service platform. Why not consider seeking some professional assistance with marketing? Companies like www.rocketagency.com.au can help you to get back on track and sell more online.

Minimal personalization efforts – Finally, personalization is a necessity for businesses today, as it encourages consumers to spend more money. If you have not invested in user-generated personalization, this is a big mistake. ‘You might also like’ with suggested products is a prime example of how this works.

As you can see, a lot of ecommerce store owners are guilty of making mistakes that are stunting their sales. Make an effort to avoid the blunders mentioned and follow the advice that has been provided, and you can put together a winning marketing strategy for your online store.

How Female Entrepreneurs Are Providing Great Employment

If you look at the world of business and employment right now, there are some definite trends going on that it is good to be aware of. As it happens, one of the most noticeable of these trends is that a lot of female entrepreneurs are figuring out quite quickly just how they can provide the kind of employment that people really want. In this way, everyone benefits – the employees themselves, of course, but also the business and brand, and the wider world sometimes too, as we will see below. Here are some of the lessons to be learned from these women.

Fair & Open Pay

One of the trends that are really worth taking note of for anyone who runs a business is that of providing fair and open pay. There are a couple of things to note about this. Firstly, fairness relates both to equality and to providing a level of pay that is fair remuneration for the work, whatever that may be. Secondly, the openness is perhaps the less common aspect to this, and it is all about having a policy of a clear and open, highly visible pay structure. Adopting this kind of idea in a business can help to make it much better to work for that company.

Plenty Of Benefits

It would be challenging to keep employees on board without offering some benefits. Although all benefits are technically voluntary for a business to offer, to remain competitive it is clearly important that these are being offered in the best way possible, and that there are plenty of them too. Employee benefits can come in many forms, but those businesses which are offering the most will always have the happiest and most loyal employees around, and that is clearly what’s important here.

Flexible Hours

It is increasingly common for employers to offer their employees a lot of flexibility when it comes to their hours, and this is something which many entrepreneurs are going to want to think about in order to keep up as best as they can. Flexible hours are a great way to ensure that people feel they are genuinely as free as possible in their work, and that is a good feeling to have in any business. What’s more, there is little reason for most companies to keep their employees in the office 9-5 each day, so it just doesn’t make sense to do so.

Building Great Teams

Actually, it’s also really important that the right people are being hired – and promoted – into the right positions. That’s because having a good team around someone makes them more likely to appreciate their job too, and it will probably mean that they are going to work harder as well. Building great teams is therefore another important factor in what female entrepreneurs are doing to make their employees happier in their jobs. This is another thing that many owners and leaders could do with taking on board as necessary. It could make all the difference.

How to Create a Safe and Comfortable Workplace for…

In order to get the best from your team, you always need to make sure that you’re offering your staff members a safe and comfortable space in which they can do their work. Without that your business won’t offer the infrastructure its staff really needs in order to succeed.

We’re going to talk today about some of the changes you can realistically make to create a safe and comfortable workplace in which your team can truly thrive. So in order to find out more about doing that, read on now.

Onboard New Team Members

First of all, you need to make sure that you have solid processes in place for onboarding new team members. You’re going to be bringing new people onto your team on a regular basis and you’ll want to make sure that they find their feet and hit the ground running quickly and easily each time you make a new hire. With an onboarding process, you can get them feeling comfortable and fitting in much sooner. And that means they’ll be productive for the business sooner too.

Create Room for Open Discussions

Having the space inside your business for open and productive discussions to take place is something that’s definitely very important. If those discussions don’t take place, new ideas don’t come forward and your business will end up stagnating and struggling as a result. It’s up to you to create the room for those kinds of open discussions when they’re required.

Enhance the Company’s Culture

The culture inside your company is certainly something that you’ll want to keep a close eye on. If you want to create a business and a team of people who are doing their very best and working cohesively as a unit, the company culture your foster and create will be something you need to keep in mind. Try to look at ways in which you can enhance it and get the most out of your team at all times. 

Set Health & Safety Expectations and Maintain Standards

Health & safety matters are not things you can afford to overlook if you want to make sure that your team is safe and comfortable when working for your business. The high standards you set in this department need to be kept up and maintained over the long term. If you start taking things for granted and slipping up, it’s your employees who’ll pay the high price for that, and that’s not what you want. So make it clear to your team what’s expected of them and what they need to do.

Improve the Furniture Setup

The furniture you have in place for the workplace will be very important and you’ll want to make sure that your team has everything they need at their disposal as they try to do their best work for your business. The right chairs and tables might not seem that important but when your employees are comfortable and supported and are able to work in the ways that are effective for them, it makes a big difference. So think about how your current furniture might be improved going forward. 

Work on Getting the Temperature Right

Working on getting the temperature right inside your workplace is definitely a good idea and something you should give some thought to. If your employees are too hot or too cold while they’re in the workplace, that can really distract them and prevent them from doing their best work. You can use church heaters that are ideal for all kinds of settings if your workplace is always too cold. And you might want to install a smart thermometer to regulate the temperature better.

Celebrate Wins Together

It’s important not to be too negative when managing a team. Sure, you need to disciple people occasionally and make sure standards are high. But it’s equally important to make sure that you’re recognizing success and celebrating wins as well. That’s a balance that’s sometimes tricky to get right and many managers and business owners really struggle with it. But doing so will help to create a far better sense of positivity inside the business, and that’s obviously important.

As you can see, there are plenty of ways to make your workplace feel a lot more comfortable, safe, and beneficial for your employees. There’s no better time than now to start making these kinds of changes, so try implementing a few of the ideas above and make it your aim to improve your workplace.