The Internet has opened up a platform for a new wave of businesses and retailers. Opening up an e-store is an attractive proposition for those who already have brick-and-mortar stores as well as those looking to get established for the first time. While this is great, it also means that competition is fierce, and so a lot of emphasis is placed on your marketing strategy. With that in mind, read on to discover the different eCommerce marketing errors you need to avoid if you want to stand out from the crowd for all of the right reasons.
Failing to measure – There is only one place to begin, and this is with failing to measure your efforts. After all, if you do not know how your current marketing campaign is performing or how your website is performing, how do you expect to make improvements?
Ignoring mobile – There is no excuse for ignoring mobile optimization in 2022. If your website is ticking all of the right boxes on a desktop, yet you have not thought about mobile optimization, you are putting your online store at a huge disadvantage. The number of people who shop via their smartphones today is staggering and so mobile optimization needs to be a priority, not an afterthought.
Not using independent review platforms – Reviews are exceptionally powerful in today’s digital age. However, gone are the days whereby you could simply copy and paste the nice reviews and place them on your website. If you do this, customers will be skeptical and question the authenticity of the comments. The best thing to do is to integrate a widget from an independent review platform and encourage customers to leave reviews on the site in question. There are a number of different promotion ideas for retailers in terms of encouraging customers to leave reviews. This includes offering them a discount for their next purchase or giving them entry into a prize draw.
Not using social media properly – Social media is a powerful tool for any eCommerce store owner, but only if it is used properly. Social media should not be viewed as a platform to merely post an endless stream of promotional messages about your business. It needs to be somewhere you can engage with your consumers. You should also view it as a customer service platform. Why not consider seeking some professional assistance with marketing? Companies like www.rocketagency.com.au can help you to get back on track and sell more online.
Minimal personalization efforts – Finally, personalization is a necessity for businesses today, as it encourages consumers to spend more money. If you have not invested in user-generated personalization, this is a big mistake. ‘You might also like’ with suggested products is a prime example of how this works.
As you can see, a lot of ecommerce store owners are guilty of making mistakes that are stunting their sales. Make an effort to avoid the blunders mentioned and follow the advice that has been provided, and you can put together a winning marketing strategy for your online store.