Does your business offer a service or a host of services? If it does, then your principal concern is finding clients. You need to provide your services to someone, or you won’t make any money. In our modern and competitive world, it’s hard to find clients and lure people to your company. But, it’s by no means impossible. Here are some smart ways you can find new clients:
Writing blog articles will help you find new clients. A blog gives you the opportunity to show your skills and knowledge. It lets you write about topics close to your heart and demonstrate what you can do for your clients. Think of every blog post as like a mini job interview. You show your audience what you’re capable of and what they can gain from hiring you. Obviously, make sure the topics are relevant to your services. Tips & tricks are always popular articles that show off your skills, as are guides or blogs that describe certain practices.
The tendering process is suitable for businesses that offer services in a variety of industries. Effectively, tenders are like offers. You offer up your services in the hope that a client will hire you. This mostly takes place in the construction industry, but it’s also quite common in the financial world too. For example, a prospective client releases a tender for a construction project – say, building a new set of flats. Now, you can respond with a tender of your own, laying out your skills and what makes you desirable. From here, the initial client can single you out and hire you for the project. It won’t be suitable for all businesses, but it’s worth checking out if you think your industry uses the tendering process.
Get Referrals/Use Influencers
Referrals are the best way to reel in new clients. Use your previous clients to show people how amazing you are. Consumers are more likely to trust the opinions of fellow consumers than those of a business. So, it doesn’t matter how often you shout about the benefits of your service. Sometimes, people need to hear what others have to say!
There’s a blatant problem with this idea – you need to find clients to get referrals. That’s why I’ve included influencer marketing in this point. To get started, it’s handy to find a few influencers and work something out with them. It’s a bit of an investment, but you end up with instant referrals. The influencer can talk about your services to all of their followers, and you should end up with lots of new clients. Then, ask each of these clients for a referral/review (when you’ve provided your service) and your business will grow.
I could include a few other ideas, but these seem to be the best ones. If you’re a freelancer that’s looking for clients, then I also recommend agencies. An agency can help you get your foot in the door and find your first clients. For the most part, the three ideas laid out above will provide you with most of your new clientele.