How You Can Use Statistics To Enhance Your Brand

Statistics truly do matter, in all areas of society. They help us understand the bigger picture, the narrative perhaps not being told. For instance, it’s all very well and good to celebrate a teacher’s student achieving top marks in their class, and gaining a place in the most prestigious university. But how did the class do? Howdid their results compare to last year? And, more importantly, what conclusions can be drawn from that?

Statistics are just statistics, though. It’s us who must draw understanding from them, in a reliable context. When running a business, it’s important to know how to avoid drawing false conclusions, because that can really happen. For instance, are the enhanced sales of your product thanks to the new marketing campaign you have pushed, or because of the promotion with another brand you have run alongside that? Have you set up the systems to track that data, to help support the evidence you need to understand? You see why the need for specificity is so important.

So, how can you use statistics to enhance your brand? Let’s explore those questions together:

Data Analysis Services

Data analysis services are thoroughly important for companies to get to grips with understandingdata. These data sets and generated statistics help you more easily verify your approaches, understand the market and your audience, and see flawed operations in your systemic management approach. That helps you use the raw, hard facts rather than your gut feeling, informing your decisions in multiple fields, almost every single step of the way. It’s not easy being so concretely fact-checked with every step you make, but it’s much better than the alternative.

Understanding Ads

It’s important to understand the statistical reach of your advertisements by reviewing your post-campaign datasets. For instance, you might have curated an advertisement for a certain dynamic, and yet find that social media has somehow made this more popular with another group. How did that happen? What chord did you strike? Is there anything in the data such as exposure, external influences, or other variables that could have accounted for this? Ads are not just ads. They are points of contact worthy of reviewing on their own after, and sometimes during, them performing their function.

Traffic Made Simple

It’s important to understand the traffic that pours into your website. Does it come from your social media profiles, or elsewhere? Where are your online ads being read? Is there a change in frequency from last year? Which landing page is most popular this month? How can you more easily determine your SEO using the best practices and guidance available to you? These questions, when answered, help you categorize and draw conclusions from essential tidbits of data.

This is how you understand your traffic. If you understand that, then you can more easily draw larger narratives, and even use those narratives to help inform further actions. You can see how this cycle repeats, positively, ad infinitum.

With this advice, we hope you can more easily use statistics to enhance your brand.

Enhancing The Safety Of Your Food Business

Safety is imperative across all businesses and industries, yet a lot of people would agree that it is even more important in certain sectors, with the food industry being one of these. Read on for three crucial tips.

Switch to natural cleaning solutions

When hiring a commercial kitchen cleaning company, you may wish to ask whether they have any natural cleaning services available. Some people feel uncomfortable using products that have a lot of chemicals in them, which may lurch on the surface. When possible, a quality commercial kitchen cleaning company will use natural substances to clean your kitchen. 

You can actually buy natural all-purpose cleaners. These are more than effective when it comes to your usual cleaning routine. Use them on counters, tables and cabinets. If you have a granite countertop you should avoid using anything acidic, such as vinegar or lemon, as this can wear down the stone and erode the finish. You may also want to make your own alcohol-based cleaning solution. This is effective when used now and again. 

When it comes to floor cleaning it all depends on the type of floor you have in place. A lot of commercial kitchens have tile and grout flooring. If this applies to you, you could try sprinkling the floor with baking soda and then spraying it with hydrogen peroxide. Leave this for several minutes before you scrub away the residue and wipe it off. There is an increasing number of natural products available on the market nowadays, so bear this in mind when shopping. 

Make the most of technology

Technology has advanced rapidly, and there are now amazing digital food safety solutions available, so make the most of them!

These solutions will incorporate monitoring sensors, helping you determine the temperature of food, as well as helping you monitor all of your food storage. You will have complete control over your business, which can automate compliance so costs, stress, and time are reduced. 

This is the best way of ensuring all of your food safety commitments are adhered to and everything runs smoothly.

Opt for bespoke catering equipment installation

Catering equipment encompasses a vast selection of products. Individuals can choose between sinks, stainless steel tables, catering trolleys, cupboards, shelves, utensils, containers, steam cleaners, steam cleaner accessories, and pre-rinse units. There are then different versions of each product.

To ensure complete safety, choose a service that encompasses everything from the initial design to the installation to the aftercare. The best companies will also provide a bespoke service in order to ensure customers are completely satisfied and that equipment is generated in relation to their site specifically. 

If businesses choose to go down the bespoke route, the process will begin with a consultation. Trained and experienced technicians then visit the client’s site in order to get a better understanding of dimensions, layout, what equipment would be best, and the best method of installation. All decisions will be made with the utmost hygiene in mind. 

In fact, all stainless steel catering equipment should be designed and manufactured so that it abides by the current health and safety regulations and legislation in the UK and Europe.

4 Reasons You’re Not Getting The Marketing ROI You…

ometimes, it can feel virtually impossible to connect with your audience and make your voice heard above that of your competitors. Today’s consumers have very high expectations when it comes to which marketing materials they’ll give the time of day to. With so many brands vying for their attention, many consumers can become numb to the messages brands broadcast to them. Even when it’s a message that they’d really benefit from. As such, brands can find themselves throwing everything but the kitchen sink at their marketing efforts. But in doing so, they can find themselves overspending on marketing, compromising their cash flow, and diminishing their profit margins. And in this time when every cent of profit matters, it behoves businesses to do all that they can to improve the ROI on their marketing spend. 

Here are 4 reasons why your business may not be getting the marketing ROI it deserves… 

You’re trying to communicate to everyone

In the early days of marketing, brands had no choice but to adopt a “spray and pray” approach to marketing, investing a small fortune in getting their message in front of as many eyes and ears as possible. Only a small percentage of whom might actually have a vested interest in the products and services they offer. Don’t let your zeal to grow your brand and your business push you into the habit of trying to communicate to everyone. 

Instead, focus on identifying a specific target audience and basing your campaigns around their needs, aspirations and frustrations. 

You’re not optimising your PPC ads

Pay Per Click (PPC) ads on social platforms and search engines can be a fantastic way to deliver targeted marketing content to the kind of people who make up your target audience. However, many assume that PPC is a silver bullet that brings floods of qualified leads to their brand. Unfortunately, it’s rarely that simple. Use a PPC checklist to ensure that your marketing copy is predisposed to achieve results. And make sure you follow through with other strategies to capitalise on the momentum that PPC provides. Which brings us to… 

You’re not content marketing

Once you’ve used PPC to draw all the right eyes to your digital presence, you need to give them a reason to keep coming back. Otherwise their interest will peter out and you’ll be back to square one. You need to give them a reason to engage with your brand and keep coming back. Content marketing can allow you to do just that. And because it encourages users to spend more time on your website, move around it and visit it frequently, it can also boost your SEO organically. So, at the very least, you should start blogging!

You’re only thinking digitally

Finally, while digital marketing allows you to achieve outstanding results, you may also find that a good leaflet marketing campaign can be a great supplement to your digital efforts. Especially if you have your sights set on a local market. You can experiment with the look, feel and even smell of physical marketing materials. You can give out samples and freebies. There are all kinds of ways in which you can bring value to your brand when you think outside the digital box.