Category: Marketing blog

Customers are the backbone of a business, when you really think about it. They can be lovely, they can be not so lovely, but at the end of the day, without them you wouldn’t even have a business. However, even when you have plenty filing into your store or through your service day by day, the sales don’t exactly add up to the number on the door.

So, you need to improve on your sales technique, and thus your customer service ability. But how can you do that? You’ve noticed there’s a bit of a downward trend, but you’re lost as to how to fix it. Here’s a few ideas.

Have Marketing Campaigns on Your Side

This is where the internet comes in. Don’t use big flashy titles and promises you can’t follow through with when it comes to placing ads on facebook pages, that’s how you lose customers in the long run.

If someone isn’t impressed, they’re going to let the people they know know about it, even if you don’t hear anything of their queries. Thus, you lose a lot of possible advertising as a result when you consider that fact that a person can have as many as 150 close friends at once! On social media that can be even worse, as friends list sometimes go on and on in the hundreds.

Listen to the Other Side of the Counter

You’ve trained your employees, and you trust them in their skills in the workplace; you know they can make a sale. However, to better make a sale, they may need to listen more than they talk to customers.

A lot of the time, customers won’t ask for help when they need it, so you always need to be on the lookout for someone with that questioning look on their face. Don’t jump on them as soon as they walk into the store, and give them time to browse. Only then ask.

Take a Quick Course

So you want to be able to prove your have a way with your customer specifications, but the only way to do that is to get a bona fide certificate in it? Well that’s actually as easy done as it is said when you consider the amount of marketing courses out there for you to take your pick from. Do some research, and sign up to one that’s tailored to your needs!

When it comes to it, taking a few days away from the usual line of business to improve upon your working techniques, and trimming the fat from the whole operation, isn’t too bad of a thing. With courses such as the Six Sigma green belt, you can declare your prowess in finding perfection in your business. With this kind of martial art discipline in mind, you can fully well complete it in your own time and at your own pace.

So there you have it, some surefire ways to keep company defects to a minimum in your customer service ability.

If you own a business, then you’d probably like to think that it’s as safe as safe can be. However, this isn’t always the case. Most businesses out there aren’t taking the correct steps to stay safe in all aspects of the word, and end up regretting it and wishing they had done more later on.

Here are 5 reasons your business isn’t safe, and some suggestions on what to do:

You Haven’t Background Checked Your Employees

You may believe that you’ve made great hires within your business, but you can’t know that for sure if you haven’t background checked them first. It might sound extreme and a little strange, but it can save you from so many issues in the long run.

Although background checking your employees is a smart move, you still can’t be sure you can trust them if they have a clean record. Don’t become suspicious of everything they do – that would only cause even more problems. Your employees need to know you trust them. However, you should be careful of who you give keys, passwords, and other sensitive things to.

Your Building Isn’t Safe

For your business to be safe, your building needs to be safe. The doors and windows should be sturdy and reinforced, with strong locks to keep out intruders. The lighting must be appropriate, not only for your staff who are doing their jobs, but so that your car park is safe and that there are no ‘dark corners’. CCTV is always a good idea. It’s a great deterrent and can help you to identify what’s going on and who is behind it if you do have an issue. Ensuring you have the correct alarms installed is also a must, for your business and the safety of your employees. Make sure you go through the correct fire alarm installations, as well as intruder alarms and anything else you feel will help. The authorities may be able to advise you if you’re unsure.

You Don’t Have The Right Level Of Insurance Cover

Having insurance cover isn’t good enough if it doesn’t cover everything you need it to cover. This includes your building, employees, property, and so on and so forth. Make sure you have the right level of cover.

You’re Not Protecting Consumer Data The Right Way

You should have effective systems in place that filter out malware and other issues, as well as train employees to become hyper vigilant and suspicious in order to protect your consumer data.

You should encrypt sensitive data where possible and even implement a data protection policy so that everybody is on the same page.

Your Cyber Security Is Lacking

Assess your risk when it comes to cyber security, and ensure you focus on incident management. You should have multi factor authentication, as well as data encryption and securely managing encryption keys. Run regular tests on your network to make sure there are no problems, and know which law enforcement service to contact if something happens.

Is your business safe?

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