Category: Marketing blog

A business loss in any shape or form is very distressing because it’s one thing that you’ve bought up from the ground and worked hard at. It’s your pride and joy and it’s understandable that you’re feeling disheartened and at very much of a loss. However, it’s now time to bring your business back to where it was so that you can continue growing your empire. Here’s some tips on how to come back after a business loss.

Employee dismissal

There’s nothing worse than finding out that an employee of yours has been breaking the rules, not doing their job properly, also among many other reasons that you may have for dismissal. Word can get around and if the act of your ex employee was shameful then this can affect business greatly.

You should release a statement from your business to your customers in all available forms such as social media, press releases, and signs within your business that you as a business had nothing to do with the act and will happily do as much as you can to please and regain the trust of your customers. This will show that you had no part in it and are trying to rectify it, along with showing that your business is a trustworthy one.

Theft or fraud

Having your business attacked by fraudsters or theives is extremely distressing for everyone involved. It can cause a great loss in customers, especially if their personal information was stored with your company. The first thing you need to do is look into a case for defamation of character, as it’s likely that the fraudsters have tried to sign something in your businesses name. This will clear your name legally, and then you can go on to release statements explaining to your customers what has happened, and that again you will do everything in your power to make the situation right.

False accusations

Everyone hears about scams within businesses and stores, and if they aren’t true they can truly break a business into pieces. We all heard of the Tesco scam where they were selling horse meat right? If a false accusation is made against your company, the first thing you will need to do is find out where the source of the accusation is from and check if they have mistaken something in the pipeline so that you can rectify it. If you can’t find the source, it’s simply a case of proving that these rumours are false. Let people come in and investigate and show that you’ve got nothing to hide. Then like the above statements, it’s time to release an apology to all of your customers so that you can then begin rebuilding the loss of your business.

Finally, remember to always keep your calm in a situation like these and think about your actions before doing anything. As long as you know you’re not in the wrong you’re bound to be able to regain trust!

Running and operating your own business isn’t easy and this is especially the case when there are people out there who are trying to steal all of your information. For that reason, if you want to do everything you can to protect your business then all you have to do is take a look below.

Your Phone

Think about it, what do you have on your phone? Every time you pull your phone out of your pocket, even if it is for a game of Solitaire or even to check your emails, you are showing everyone that you have a warehouse of personal information and there is a high chance that all of this is connected to your personal company network as well. Over the years, we have certainly become addicted to our devices and this is all because of the convenience that they have to offer. For this reason, you need to make sure that you put a password code on your phone and it may even be worth investing in some security apps to protect your phone if someone should access it.

Company Keys

If you have a lot of keys and a lot of employees then keeping track of all of this is crucial. You need to work out how many doors you have in your facility and you need to think about how many of them need a lock to open. Are your file server rooms protected? Do you have a very expensive inventory? How many of your doors are protected by lock and key? If you have something go missing then this can cause real problems for you because everyone who has a key could be a potential culprit. For this reason, it’s worth investing in an ID card swipe system so you always know who went where and at what time.

https://www.pexels.com/photo/keys-5930/

Your Customer Documentation

When you have documentation from your customers, you will need to look over this to make sure that everything is alright and valid. This could be a passport or even an important document. The problem is that if you become a victim of fraud because of a faulty document then this could cost your company thousands, so having something like ID scan technology is invaluable here as it helps you to make sure that all of your customer documents are legitimate.

Hard Drive Security

If you want to upgrade all of the computers that you have in your business then you have to make sure that you erase the old ones first. A thrown-out computer is a potential gold mine for criminals, so make sure that you erase your hard drives completely before you throw them out. One way for you to do this would be to hire a professional to do it for you, or you could drill a hole into the drive. This will help you to make sure that all of your data is inaccessible to thieves. If you use a software to erase your data then this data can be recovered if it falls into the wrong hands, so diligence is crucial here.

Marketing is one of the most important parts of any business. When done effectively it can make your company far more successful and profitable that it was before. However, if it is neglected or done incorrectly, then it can be a financial drain on the organization, and it won’t have any impact. Here are three types of marketing that can help your company be the best it can be.

Social Media

Social media is one of the most important types of marketing the in the modern age. Millions of people access various social media networks each day, share content and click on links. If you don’t have an account with any social media networks at the moment, then you need to make creating some a priority. You should be signed up to all the major sites including Twitter and Facebook. However, you might find more niche networks such as Pinterest helpful depending on the type of company that you are running. You need to try and engage with your followers and grow a social media presence. This won’t happen overnight and can take time, effort and commitment. A good way to grow your network is to share content that is related to your industry, and that isn’t exclusively self-promotion. This shows that you are not just there to spam your own products, but that you are interested in creating a conversation and producing worthwhile content on your social media account.

Telemarketing

Telemarketing might seem like a dead form of marketing, but depending on your business it can still be incredibly effective. Telemarketing works for both business to business and business to consumer organizations. It doesn’t need to be exclusively cold calling and can take on many forms. If you think that telemarketing can help your company, then you should contact some telemarketing services to see what they offer and how they can help. Telemarketing can sometimes encompass customer services as any time that you engage with your customers you have an opportunity to improve your brand recognition, and market your company. This doesn’t need to be through a hard sell and can instead be through good customer service that makes your customers depend on and come to like your company.

Physical Marketing

A lot of people will tell you that physical marketing isn’t worth doing anymore and that you should focus on digital exclusively. However, this is not the case for a lot of types of business. If you run a local business, then physical marketing is one the best ways that you can promote your work and gain customers. Physical marketing can take the form of flyers, adverts in newspapers and magazines or, if you own a store, it can mean things like in-store promotions and things of that ilk. Physical marketing covers everything that you do in the real world that improves your branding and promotes your company. There is a lot of flexibility, and it doesn’t just need to include junk mail as it can be anything from sponsorship to a billboard.