Blog

If you want to run a successful marketing campaign, whether it’s for a $500,000 sports car or a $12 water bottle, one thing that you absolutely MUST do is ensure that you know who your customers are and how they think and feel about a wide range of things.

Below are some of the most important things you need to know about your customers if you want your marketing efforts to… well hit the mark.

Who they are

The most obvious piece of information you need to have about your customers is who they are. It’s going to be pretty tough to sell anything to anyone if you don’t know anything about them. So, before you do anything else, conduct some market research to find out the gender, age, and work status of your target audience. Once you know these three things, you will have a much better idea of what is likely to appeal to them.

What they care about

Once you know the basics, it’s also worthwhile finding out what they care about, whether that means researching tier hobbies and activities or getting to the bottom of their ethical concerns. For example, if you know your customers are more likely to be vegan, not only cans you ensure that you make a range of vegan products that they will buy, but you can also enlist a vegan marketing expert who knows all about veganism, to help you put pout the right message. That’s just one example, but it stands whether your customers are carnivores, chess enthusiasts, fitness fanatics, or whatever – you need to know what they’re about before you can convince them to give you their hard-earned money.

What their problems are

If you can solve someone’s problem for them, you can make a lit of money selling them the solution, So, if you don’t know what your customers’ main problem is, you are unlikely to be able to convince them to buy. Think about the best products in the world – they all solve a problem. McDonald’s, for example, solves the problem of being able to reliably find decent food anywhere in the world; the humble drain millipede will unblock a drain or toilet instantly doing away with an expensive plumber call; Nike makes comfortable and stylish shoes that also boost performance. If you can solve a problem like they solve a problem, your marketing will practically take care of itself.

How they buy

If you want to sell products, you need to know how your customers buy products. Do they prefer to buy online or would they prefer to pick up a product in person? Find out and then offer them that option if you want to build a successful company.

What they feel about you

Customers will only buy from companies they trust; companies who are efficient; companies who are fairly priced. If your customers don’t think these things about you, and they have a list of complaints, you need to know about that so you can make changes and convince them to buy again.

When you know your customers inside out, you can be a success.

If you have noticed that something isn’t going quite right in your business, then it’s your job to identify what the issue is. Once you have done this, you can start working on a solution, but until then this won’t be possible. The good news is that in this article, we’re going to be looking at some of the common problems, so if you are at a loss for ideas, you should have some place to start once you have finished reading. If you would like to find out more about this topic, take a look further down. 

The Right People

The first thing that you are going to need to think about is whether you have the right team behind you. It is often the case that there is a team member that is letting the side down, and this is a huge issue for you. If someone is happily letting the ship sink, you need to find out who this is sooner rather than later. You might not think that one person can do a lot of damage, but trust us when we tell you that it can. Your business is only as strong as its weakest link, which is why you need to make sure that person is as strong as possible.

Once you identify the person that is causing the problems, you need to talk to them. Tell them what the problem is, tell them that you know they aren’t pulling their weight and ask them why. If this doesn’t improve afterwards, then you might need to think about replacing them. 

The Right Services

The next thing that you’re going to need to think about is having the right services. There are certain things that your business is going to need if you want to succeed. Some people have employees and departments to handle these areas, and some people hire out to another service. For example, when it comes to IT support, if you want the best then you are better off outsourcing the issue to a company of professionals. This way, you know that you are getting expert service, and you are going to pay a fraction of the cost for it. Some of the other common areas that business outsource are marketing and human resources. 

The Right Product

Finally, it might be the case that your business is lacking the right product. Are people not responding to your business because they simply don’t want what you are trying to sell? Conduct some research and look at your sales numbers, see what buying trends are for your particular product. It could be that the demand is just not there, and to fix that, you need to create some. Either this, or you look into changing what you sell. 

We hope that you have found this article helpful, and now see some of the things that your business might be lacking, as well as how you can fix the issue. It’s not always easy to do, but once you have identified whatever the problem is, it’s going to be far easier. We wish you the very best of luck.

One of the biggest pitfalls of owning a business is focusing too much on your product or service that you forget to keep your team happy and engaged. Making sure your team is engaged with the work you do is crucial to your success as a business. Without a happy team working for you, you could end up with lower productivity levels, more employee turnover, and expenses to replace them. If you want to keep your team loyal and coming into work doing their best each day, take a look at the 6 ways to keep them engaged below. 

1. Praise Them 

One of the easiest things you can do to keep your team engaged is provide some recognition. Acknowledging the hard work they put in and letting them know you appreciate it can go a long way, you just have to be genuine. If you’re not sure how to praise them, work on your communication skills. Ensure you do it both as a group and individually, so they can each understand how they contribute to the greater good of the company. 

1. Keep Them Safe 

Making sure the safety and security of your team is taken seriously is paramount. Ensuring their equipment is safe and maintained, that the building they work in has everything needed to deter criminals and natural disasters, and providing training is key. Whether you invest in a horizontal fire curtain, CCTV, or even somebody to guard the building doesn’t matter, as long as you make decisions with your team’s safety in mind. 

1. Invest In Their Future 

You want the best for your team, and that could mean helping them to climb the ladder at your company – or even elsewhere. You might wonder why you should encourage them to do this, but it makes sense. The more you show them that you want what’s best for them and invest in their growth, the more loyal they will be. They may leave eventually, but they will have nothing but good things to say about your company. Consistent training, workshops, and courses is a great way to keep them up to date with things in the industry, and you can even encourage them to spend an hour a day on their own projects. Show them you care about their personal growth. 

1. Improve Communication

Communication is one of the most important things in business. There’s nothing worse than a boss who blames, shouts, and doesn’t know how to communicate. Figure out what your strengths and weaknesses are and work on them. 

1. Get To Know Them

Knowing your team is key. Know their strengths, weaknesses, and come up with a plan for their future with the company alongside them. Ask them what their goals are and show them that you’re there to help them. 

1. Know How To Delegate Effectively

Knowing how to delegate is a must if you want things done right – and this is another reason knowing your team is key. Make sure you’re giving the right jobs to the right person.