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In the marketing world, proximity is synonymous with interactions and meaningful connections. Putting interactions at the heart of the customer journey is no novelty. Yet, using these interactions to build a proximity relationship in a world where digital marketing is taking over is an unexpected strategy. How can a company erase the distance between their process and their customers? If there is one thing we’ve learned from the pandemic, it is to keep our distances. So bringing everyone together is a daunting but necessary move to rebuild the economic stability of the community. 

Get to understand your customers

The first rule of getting close to people is to get to know them better. When it comes to your customers, the better you understand them, the easier it is to market them effectively. Market research solutions can help make sense of your customer database, identifying who they are in terms of meaningful demographic data. Gender, age, family status, and work status can highlight different personas and needs. Understand what your customers care about also gives you the key to build a relationship. You need to know what they stand behind before you can make your brand memorable to them. The first rule of relationships is to know the other, so you can mould your presence to fit around their interests and personality. 

Make it easy to purchase from anywhere

What convinces a customer to make a purchase? Great products or services contribute to the decision to buy. Yet, the transaction process can be off-putting. Too many users put an item in the basket and walk about from the website without committing to purchase. Proximity, on the other hand, can encourage them to go through the last step. Whether you use virtual merchant solutions to enable purchases in situ or tailor your website to simplify the transaction process, there is no mystery. Complex transaction processes add distance between customers and businesses. 

Build relationship goals

Social media platforms showcase your relationship with your customers as conversations become public knowledge. The majority of your customers will rely on interactions on social media to decide whether they want to trust a brand. Therefore, it makes sense to dedicate time and attention to delivering social media content. Engaging with your audience in the right tone of voice, on the right platform, and at the right time can be a challenging strategy. Content specialists recommend running customer interview to uncover patterns and build social media personas. Then you can create engaging and relevant content that brings your audience closer. 

Where are you? 

It’s impossible to talk about proximity strategy without considering your location. Geographic locations do matter, but digital proximity is much more relevant in a post-pandemic environment. It is in the interest of the business to identify the best digital areas for their customers. As a rule of thumb, companies should consider running both a mobile-friendly website and an app. The mobile site also needs to provide access to the same content as the desktop site, as customers don’t want to be left out. 

In conclusion, remove the distance between the customers and the brand is a priority strategy to recover pandemic losses. It’s all about being there where your customers are. Proximity brings relevance, convenience, and depth to the relationship that buyers have with a business. 

Events and expos

Attending events or business expos are a great way to get your company out there to lots of relevant decision makers and interested customers and businesses. Again, it’s a particularly good choice if you have a product that needs to be demonstrated or used hands- on to appreciate. It can also be a great choice for very visual kinds of business, for example if you’re selling beautiful art prints or handmade craft goods. 

Autonomous marketing 

Becoming a Hubspot Partner could be a great choice for you, because autonomous marketing is becoming the future. Digital advertising can be done automatically by using systems that implement programmatic marketing. After entering details and materials, the campaign manager sets the budget and confronts the environment of endless auctions. Marketing and advertising efforts can be carried out automatically, just as an autonomous car can be run without human contact and reach its destination safely. At the same time, activating automatic advertising on the Internet means that the human factor will have to work for the machine instead of the machine making their life easier.  The basic premise of any marketing process is that on the one hand there are customers and on the other hand products that compete directly and indirectly. The degree of success of a marketing process depends solely on the decision of the customers. The hand that pays is what determines the fate of each company. By using social media marketing, you can use many different platforms including Instagram, Facebook, Twitter and YouTube, to reach an audience and all this can be pre-planned to post without you even knowing. Therefore it creates an autonomous service that means you can always be present online. Social media marketing means using websites that will offer your customers a way to see and ‘test’ your products by impeccable content creation. For example, offering your customers a video tour of your restaurant or showing your products of homeware in situ to give customers an idea of what it will look like.

These days, there is more of a spotlight being shone onto the culture of companies than there ever was in the past. Customers want to know that the companies they give their money to are good places that treat their employees well, and candidates want to know the exact same thing before they apply. That means you need to really market your business culture in the best possible light.

With that in mind, we’ve put together a few useful tips to help you market your business culture to customers and candidates alike.

Actually create a positive culture

It doesn’t matter if you hire the best recruitment marketing company on the planet or you post hundreds of pictures of your staff smiling away happily in the office, if your workplace culture isn’t actually that great, word will get out and all of your marketing efforts will be for nought, So, before you do anything else, make sure you actually do have a great workplace culture.

Imbue your content with culture

Ensuring that every piece of content you put out shows what it;’s like to work for your company, and does so in the best possible light, is a good way to let customers see what youtube company’s vision is and how it all plays out behind the scenes. In order to do this effectively, you’ll have to train and look after your employees, so that your content is authentic, so it should end up killing two birds with one stone.

Tell stories

Telling your employees’ individual stories is a great way to show anyone who is interested, what is going on at your companies. Making video profiles of your staff will enable them to talk about their experiences and show a bit more of what it’s like to work for your company. These video stories can be watched by both customers and potential new recruits, while simultaneously acting as a fabulous brand marketing tool.

Run an event

Hosting an event in your company’s workplace where you invite employees, customers and potential new recruits can be very effective,. Not only will it help to promote your business culture but it will help to build networks and show the world that you are doing your best to build a unique, exciting and friendly culture within your business.

Turn employees into influencers

Turning your employees into brand ambassadors is a really effective way of marketing your company culture to pretty much everyone, If your employees are singing your praises, whether by video, on websites like Glassdoor, or in person, people are going to be more inclined to believe them than they would any statements put out by the business itself. People believe people, not corporations, so treat your employees right and let them do the rest. 

Don’t lie

If you lie about your company culture, you will eventually be found out and that will backfire on your spectacularly, so whatever else you do, be honest and be the best company you can be, genuinely.