Why Should Small Businesses Protect Their Intellectual Property? There has been a tremendous rise in small businesses with the pandemic, whether it’s on Etsy on their own websites or running their business from home. A lot of merchants have come into their own. But, what happens when Intellectual Property gets involved? Your business may have…
Your business’s website plays a vital role in helping you attract new customers and retain your existing ones. Building a loyal customer base is an excellent way to enjoy sustainable long-term success for your business and help it thrive. But, to achieve this level of success and sustain it, you will need to ensure your…
In the marketing world, proximity is synonymous with interactions and meaningful connections. Putting interactions at the heart of the customer journey is no novelty. Yet, using these interactions to build a proximity relationship in a world where digital marketing is taking over is an unexpected strategy. How can a company erase the distance between their…
