An engaging business is one that can attract and maintain loyal customers. It can also increase brand awareness and help the brand sell for itself. These factors can lead to greater success, which is the aim of any business. Thus, if you aim to reach new heights and make your business more engaging, here are some tips.

Video content

A Video Content Strategy will help put across your businesses message. Although images and words work, they may misconceive what you are trying to say. Through a video, the customers can acknowledge emotions and understand the tone of the message. It can also increase personal engagement, which can attain loyal customers.

You could share video content online through social media, a website, or even as an advert. Producing and promoting video content is achievable no matter your budget. Sharing your video online is free if it is through your own pages and sites. Or, if you want to reach more customers, you can place an advert on other websites and pages.

Social media presence

Social media will help your business stay connected with online customers. It is a free and strategic way of making your business available to any customer at any time of day.

To maximize the outcome of social media, it will help to post regular content. Daily content will maximize your business reach and ensure that customers do not forget you. 

Live chats

Your business most likely has a website. It is how you sell products/services and share new releases. On your website, it will help to have a live chat service. Even if you can only be available during business hours, it will improve your businesses customer engagement. 

Customers will be able to use your live chat to ask questions and ensure an immediate response. If your business has delayed response, then you may lose the customers interest. 

Host events

Hosting business events will help you reach out to more customers, get to know your customers, and show off your business. 

Whether or not you have a business space, you can host an event and engage with your customers. You can host virtual events, which allows more people to join and is ideal for small businesses that work remotely. 

When you host an event, ensure to be present and offer new ‘secret’ news or offer discounts. If you offer the customer something such as a discount, it will help them feel appreciated and likely lead to a purchase. Any incentive will help you create a better connection with your customers and improve their loyalty to you. 

Website simplicity

To maintain customer attention and engagement, you will want to ensure that your website is simple and easy to navigate. Clear and concise features will ensure that any customer can use the site and not feel confused. 

If your website is hard to navigate or function, then you might lose customer interest and hinder your sales and traffic. Keep it simple, clean, and fast to engage and maintain customers.

The core of a great business is its people. If you are a small business owner and you are looking to make a change this year, it is important to first and foremost consider your employees and their needs. 

No one wants to be miserable at work, and as an employer, you have the power to create a stunning workplace and a healthy environment to help your workers thrive and grow. 

Today we are going to take a look at some of the great ways you can improve your employees’ mood this year. 

Try morning yoga 

Yoga is a great form of genital exercise and can improve posture and flexibility. Yoga is especially good in the morning to help you prepare for a day sitting in front of the computer, and your employees could benefit from this as it will brighten their day. Once a week, consider starting the day with a yoga session in the office to allow your employees to loosen up and have a laugh before the day begins. Team activities like this can be the key to helping you and your employees bond and be happier in the office. 

Consider duvet days 

Duvet days are a concept that will work in any work setting. Whether you have a location with Franchise Direct, you are an office worker, or you are on site in construction – duvet days are perfect for everyone. Offering 3 duvet days a year where an employee can simply wake up and want to stay at home and rest will improve morale and productivity no end. It is crucial for you to invest in the mental well-being of your employees and understand work life balance – and duvet days allow you to do this for your workers and make them happier.

Try beer o’clock Fridays 

Beer o’clock Fridays are a great idea to introduce to your employees, and it will allow you to stop the day 1 hour early on a Friday and treat everyone to 1 drink at the closest bar or pub. This is a great way to round off the week and allow yourself and your employees to let your hair down and prepare for a fun weekend. 

Celebrate birthdays 

Whether you go all out like Michael Scott in The Office or not, it is a good idea to celebrate birthdays at work and start to really have fun. You can celebrate with a quick 20 minute break to slice cake, a party at lunch time, or simply allow your employees to bring in food and treats. Whatever you do, celebrating birthdays is a fun way to add some personality to your office. 

Invest in their training 

One way to help employee morale that is also productive for you is to invest in training. All employees want the chance to train and thrive in their field, and by working on this and investing in your workers you will make them happier to be at work and they are likely to work harder for you. 

An increasing number of people will turn to the internet to find something. Whether they need directions or opening times or prices or reviews, they will search online before doing anything else. Part of that search will often take them to social media, be it Twitter, Instagram, Facebook, or another platform. They will often find it reassuring to see some kind of social media presence, as they can be sure that your business is still up and running if you have posted recently, and of course, they can also see how many followers you have and what kind of engagement you offer. This all makes a difference when making a purchasing decision, so it’s clear that social media is something you need to consider for your business. 

Yet getting your social media right is a time-consuming job. You need to be posting regularly, ideally multiple times a day, and you need to engage with anyone who interacts with you. When you’re running a business, your social media presence will often fall to the bottom of your to-do list, no matter how important you know it to be. With that in mind, here are some ways to stay up to date with it and save yourself some time too. Read on to find out more. 

Outsource 

One of the very best ways you can save money in any area of business is to outsource the work. Just as you choose managed IT services or a bookkeeper to help you, some individuals and companies offer their services for social media management. 

Although you will have to pay for this work to be done, when you have experts dealing with it on your behalf, you’ll get quality posts and high engagement rates, which should lead you to make more sales, and thus outsourcing will pay for itself. This plan isn’t ideal for those who like to be in control of everything within their business, but if you’re willing to let go a little, it can be ideal. 

Focus On Quality 

If you prefer not to outsource and do all your own social media work, but you don’t have a lot of time, focusing on quality over quantity can be the right call. Although it’s best to post a lot, if you only have the time to post once or twice a week, then make sure that post is a good one. 

A high-quality post will be interesting, informative, entertaining, and will offer the reader something. You can ask a question, let people know about a special offer, provide some general information about the sector you work in, or run a competition, for example. The type of post doesn’t matter quite so much as the quality, so work hard to ensure it looks and sounds just right. 

Use Scheduling Tools 

Maybe you have plenty of free time on a Monday morning or a Wednesday lunch-time or a Friday afternoon. If that’s the case, you could use that time to write all your upcoming social media posts for the week ahead. Whether that’s two or seven or twenty-one, if you create them in advance using the time you have free, then you won’t have to worry about them when you’re busier at other times. All you’ll need to do is find a couple of minutes to post them when you need to. 

To make things even easier, you can use free scheduling tools to help you. Facebook has one built-in, for example. You can write and schedule everything at once, and then you’ll just have to check your feed a few times a day to engage with those commenting. Although you’ll still need to be involved, it saves a lot of time overall.