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PPC, or Pay Per Click, is a marketing term that refers to advertising online. Whether it be on social media or on a search engine such as Google it is important for you to use pay per click to draw in customers to your website and to purchase. 

Today we are going to talk about PPC and some of the simple tips you can take on board this year to help you make the most of this form of advertising online. Maximize your leads with these simple tips. 

Choose the right platform 

It is important to choose the right platform for the kind of campaign you want to run, and as a marketer, you want to look at your goals to figure out where your campaign should sit. For website visibility and leads, search engine ads can be incredibly helpful and when people search for a term relevant to you, your ad will be put there for them to click. Social media is more about engaging with people and showcasing your business before the customer clicks. For a fashion brand, an Instagram PPC campaign would be more effective because you can show off fashion pieces and grab attention visually. Think about your brand and focus, and ensure you stick to this.

Research your target audience

It is so important before you start any marketing campaign that you consider your audience and what they want to see. Good PPC Management is all about researching your target audience to find out what kind of people they are and the kind of things they like. Age, location, and behaviour should always impact your decision making in ad campaigns and researching will allow you to set the correct parameters and reach the right people. Doing this will decrease your CPC rate too as more people will see your ad that is interested. 

Try keyword research 

Keyword research is a big part of a good PPC campaign and it will allow you to find the right people through relevant subjects and topics. By having the best keywords associated with your campaign, only those who search for or are interested in that subject will see your ad. This means your budget won’t go to waste on people who aren’t interested. 

Write engaging copy 

When writing an ad, you need to grab attention not only with your product or service but with words. Make sure that your headline is captivating and ensure that it explains what you do, and why people should visit your website. Be concise and clear, and ensure you get your point across quickly and it only takes a split second for someone to decide not to click on your campaign. 

Create a CTA

A call to action will give people a direction to follow once they have viewed your campaign. This is an important thing to add to your PPC campaign because it will add authority and it will remind people to either call, learn more, or book for your services or product. 

A stagnant business can be pretty frustrating, primarily when you reflect on the amount of energy and resources you put aside for it. A plateau scale in the progress of your business is undoubtedly a sign that something is not okay. Sooner or later, your business may shrink and disappear completely.

However, this does not have to be the case for any business entity. All companies should see the light of day and boom. You can achieve this through business analysis to determine what went wrong, where, and ultimately what you can do to remedy the deficiency. 

By doing so, you get to rectify the mistakes that have already been done and prevent future similar instances. There are several reasons your business may be going under and not growing as your expectations were during its creation. 

Below is what you may have done or failed to do.

Failure to Budget Enough for Advertising and Marketing

The amount of money you allocate to advertising and marketing significantly impacts the growth of your business. Your products will not sell out if consumers are not aware of the existence of such products. 

Therefore, it is essential to allocate worthwhile funds to the promotion of your company if you wish to make strides up the scale of growth. You can settle for inexpensive promotion methods such as kraft business cards that bear information about your company. 

By doing so you spend less and advertise your company to all persons who handle the cards.

Lack of a Business and a Marketing Plan

A business and marketing plan are essential aspects for the success of any entity. Without a plan, you lack direction; hence you may move to any way you so wish while consoling yourself that you are not where you were yesterday. 

Unfortunately, sometimes you move in a direction without knowing, only to notice when the situation is beyond recovery. Planning is essential for long-term growth. Therefore, it is vital to be objective concerning promoting your business, profit sharing, resource allocation, and even penetration into the market. 

With planning, you can make predictions and work within those estimates to survive during hard times.

Lack of a Critical System

Systems allow you to monitor and analyze various aspects of your business. For example, a firm will have to work on an effective strategy to keep track of output and revenue frequently to enable growth. 

It may also create a budget for marketing and business promotion while keeping track of its progress, among other monitoring and analyzing tools.  

Failure to Hire the Right People

The key to a successful startup is a workforce. The people you hire should be competent and reasonably fit for the positions they hold in your enterprise. If you have the wrong personnel, you will constantly be making losses which will impede the growth of your business. It is therefore vital to hire persons who will ensure the success and growth of your business.

The above reasons are informative on possibly why your business is not growing. By correcting the above strays, you will save your firm from going under hence affording it growth.

Companies across all industries need to take steps to protect their business. From cybersecurity to GDPR and reputation management, there are many important areas to focus on. To learn more, let’s explore these ideas in a little more detail.

1 . Secure your website

It’s important to secure your company website. With a secure site you’ll protect your data, your customers, and avoid expensive downtime. To keep your site secure ensure that you use an SSL connection. A Secure Sockets Layer refers to an encryption method. The encryption is used each time there’s a connection between your server and a web visitor’s browser. With the help of an SSL, you’ll ensure that personal data and form submissions are protected. It’s also vital to update your software whenever a new version becomes available.

2. Antivirus and malware protection

Your business needs antivirus protection to prevent ransomware attacks. Antivirus software removes viruses, blocks malicious sites, and stops phishing attacks. It’s also important to offer cybersecurity training for your staff. Research from Varonis shows that ‘95% of cybersecurity breaches are caused by human error.’ When your staff knows how to spot attacks, it’s easier to keep your data safe.

3. Multi-Factor authentication

Multi-factor authentication means that a web user has to identify themselves in several ways, before accessing your business network or account. Initially, users are asked for a password, and next they receive an alphanumeric code by SMS. Some MFA processes include biometric testing such as fingerprint testing. To protect your business data, it’s important that you properly verify the identity of your users. Several other systems can improve your online security. A few examples include Password Managers and Mobile Device Management. With the help of powerful security systems, you’ll protect your business online.

4. Follow GDPR 

The GDPR means General Data Protection Regulation, it outlines the digital privacy laws that individuals and businesses must follow. Companies are required to have the correct privacy settings for digital applications and websites. It’s vital that businesses seek permission, document data, and communicate data breaches. If your company does not comply with the GDPR you can end up with legal trouble and fines to pay. To learn all that you need to know about GDPR, book a GDPR training course for yourself and your employees.

5. Protect your reputation 

To protect your business online, you need to think about your reputation. To grow your customer base, you must ensure that you are presented well online. The best thing to do is to hire a reputation management company. A reputational management company can improve and maintain your reputation in many ways. These companies can monitor third-party websites, gather reviews and testimonials, and track social media. Using a variety of techniques, you’ll create a positive reputation.

With so many ways to protect your business, you’ll keep your data and your reputation safe. You’ll have put plenty of time and money into your company, and so it’s important to protect your investment.