My priority is to deliver cost effective marketing solutions to accelerate the growth of your small business. I keep things simple by Incorporating Social Media Management, Business Development, Engagement & PR all into one package. After all, sometimes it’s better to keep all your eggs in one basket! Click here for my packages.
I know how frustrating it is to spend a good few hours crafting what you believe to be the ultimate blog post, only for it to slip away into the mire within an hour of posting.
You check regularly on Google Analytics to see how it is performing, but after 24 hours, it’s still only had a dismal 3 hits, and that’s probably from you!
Blogging was the sole reason I managed to double my last client’s traffic within 6 months, but there ARE some major turn-offs for readers, and here’s 3 of them.
I recently came across an ingenious blog post on Duvets. Yes, really. The blog post was aimed at travel bloggers and gap year students and had the title, ‘Which country are you sleeping in tonight?’
The duvet actually had the world map on it. It was funny, inventive and I actually looked into buying one!
This was followed by a blog post below with an image of a printer and a massive price tag in font 50. It was just the usual promotional garb. It wasn’t unique, there was no humour involved and need I say, I unfollowed them on Twitter.
Take Action – Scan over your past blog posts. Have you offered at LEAST 3 helpful tips as to why a person should buy your service or product? Have you offered them any solutions? Or is it just pure self-promotion, an image, price and link?
Neil Patel is a genius when it comes to crafting marketing blog posts over 1000 words. He uses spaces between every 2 sentences at least and also uses bucket brigades when the reader is about to leave the page such as,
Did you know that?
What’s the real story?
How could this work?
It gets better/worse
Want to know the best part?
After all, who wants to read an endless blog post, with no breaks in it or images? I’d rather be scanning the Daily Mail on my afternoon lull with 10 minutes to spare….. the shame….
Take Action – Take a look back at your old blog posts. Can you try to break up the content? Add spaces and bucket brigades not forgetting a good quality image! Please no photos older than 10 years here, we want your blog posts to be fresh and dynamic – Unless it’s a photo of Arnold Schwarzenegger – You can click on this link for free images.
I hate to tell you this, but when I started creating 3 blog posts a week for my last client, I had to SHARE them on multiple social media platforms, NOT just my clients Twitter and Facebook pages. You have spent a whole morning creating a masterpiece. Don’t you want people to actually SEE it?
Take Action – Here are my top Facebook groups and Google Plus groups for business. This is where I share all my content. I also use Triberr where other Twitter users in my niche SHARE my content to their followers for FREE. You can find more about that here.
Twitter for me, is still one of the best ways to actively engage one on one with my desired audience base. In fact, it has provided more partnership opportunities and PR than any B2B methods I would use on Linkedin.
And it’s STILL growing, 11% this quarter in fact.
Write down a list of your top 5 competitors. Now the aim is to find them on Twitter and view their active followers. If we are looking for customers in this case and your target market is the U.K, create a Twitter list and add all the potential customers based in the UK. You can then spend around 10 minutes a day scrolling down this list, liking and engaging with your future potential customers.
I come across so many Twitter accounts that either over promote their services on a daily basis, or post material completely unrelated to their niche. Your aim here is to find the top 5 influencers in your niche. Once again, find them on Twitter and create a special Twitter list the sole purpose being to share their content onto your feed. Remember to mix roughly 80% informative posts with 20% promotional.
I’ve been keeping this one a secret for a while now and it’s thanks to triberr, my dismal 6,500 reach on Twitter snowballed into a reach of over 20 million!
But how?
Triberr is a social network for bloggers. The idea is to find other bloggers who write about the same topics. These writers group up in a tribe.
Whenever one blogger writes a post, the others read, comment and share it with their social networks.
The best part is, you pool together all your followers giving yourself a larger reach. So the more tribes you join, the larger your social media reach.
But what if I don’t want to share the content?
I was in multiple triberr groups for nearly a year, and at least 4 months went by without me sharing a post – mainly due to being overloaded promoting our own content and promotions.
Surprisingly, my reach only dropped by around 1 million, and seeing as I had a reach of over 20 million, it was a small loss. Also, for that whole period of time, my posts were STILL being shared on social media.
How do I set it up?
You can add the Tribber plugin to your WordPress site and connect it so that every blog post you create is automatically shared into the Triberr feed, allwoing your tribe members to share your content.
You may also schedule your favourite bloggers posts to appear in your Twitter feed. This can save you hours or scheduling interesting, up to date relevant content!
