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Twitter can be an incredible marketing & lead generation tool.

Whether you are building partnerships, engaging with your audience or encouraging potential customers to jump on board your sales funnel, it’s also the place you are most likely to come face to face with your competitors.

And in this game, followers are everything.

I find however, the biggest issue is remembering who followed me and who NOT to unfollow when I am managing the numbers.

( After all, it always looks decidedly better to have more followers than who you are following and you want to be seen as a budding expert in your sector )

Of course, you can create twitter lists to find the content and influencers in your niche with ease, but how do you build AND manage a large audience base?

Here are my top 3 Twitter follow/unfollow aps to manage your followers!

Tweepi – With over 1 million users, Tweepi offers a wide range of features to manage your account. For unfollowing your non-followers, you can use Geeky Flush. This means that all your non followers will be ‘flushed away’ in one hit.

Manage Flitter – With over 3 million users, Manage Flitter has also been featured in top social media blogs.  One of its best features is the ability to shedule a tweet when most of your followers are online! Add to the mix the Twitter analytics and you have a simple and effective app.

Crowdfire App – Crowdfire is one of the best free tools to use to manage your unfollowers and also one of the most popular. Where as most apps will charge you to unfollow, Crowdfire will give you 100 unfollows a day. Add to that the instagram option, the great ‘copy followers’ feature and you’re onto a winner!

Still too time consuming? Are you looking for a way to keep up with your competitors on social media but need an extra hand? Check out my affordable Twitter startup packages!

With so much business now being conducted online, creating a website that is user-friendly should be right at the top of your priority list. As there is so much competition out there, people are much more likely to head over to one of your competitors if they can’t easily find the information they are looking for.

There are a number of different approaches that you can take. One is to go to a company like the UX Agency which specialises in user-friendly design and taking a collaborative approach to websites. If you are looking for some general ideas of how to make your site more user-friendly, here are a few top tips.

Strategically Place Your Logo and Contact Information

Your website is what people will most associate with your business, so you need to make sure that it is clearly on display. Research has shown that the top left corner is a good place to choose and it is where people’s eyes are naturally drawn. And your contact information is also absolutely essential. People are often not willing to work particularly hard to find this, so you should make sure it is clearly on display. Include all the different methods you have – phone, email, social media – so people can take their pick.

Make Content Easy to Skim-Read

Although content on a website is obviously important, people don’t tend to read everything word for word. So, you should make sure that everything is easy to skim over for them. Include bullet points and subheadings to break up big chunks of text. This way, people can easily pick out the information that they are looking for – whether this is a particular feature of a product or the details of a service that you offer.

Include a Search Functionality

If you have a website with a lot of pages and information to scour through, adding a search functionality is very useful so people are able to quickly find what they are looking for. Like we  talked about at the start, web users tend to be very ruthless with their time so if they can’t quickly pick out what they have come to find, they are likely to go elsewhere.

Make Your Site Responsive

Over half of all web searches now come from smartphones, so making sure that your site is responsive is very important. You want to give an equally good experience to every visitor, regardless of what device they are using to access your website.

Keep the Navigation Simple and Easy to Follow

You want people to be able to find their way around on your website without too much difficulty, so keep the navigations as easy to follow as you can. Name each page in a way that is clear what people are going to find when they are on there. The sub-navigation should also relate directly to the main navigation. You could also put in links that bring people directly back to the home screen so they can start again.      

Any business owner worth their salt is aware of just how important marketing is. After all, you could have the greatest product or service in the world, and it’s not going to make the slightest bit of difference if no one actually knows about it. There are few things more important to a business than getting the word out and bringing in new customers. And yet, despite how important it is, there are a lot of businesses that still end up making the same marketing mistakes over and over again. Many of these mistakes are rather subtle, and people only notice their impact over a long period of time, but they can often end up causing some pretty serious problems for your business as a whole. Here are just a few of the most common mistakes and how you can avoid making them.

Poorly integrated SEO

There’s no denying that online marketing is probably that most important marketing method out there for many businesses. The majority of your customers will find you through search engines like Google, and every year the number of phone books sold is going down. However, despite this, there are a lot of businesses that still aren’t able to take advantage of the things that sites like Google can offer. Sure, most businesses are aware of the importance of SEO and how it impacts their search engine rank. But they still seem to fail to understand how to use it properly. You can’t just throw out keywords randomly without integrating them into your content properly. Speak to any SEO agency, and they will tell you just how important integration into the content really is. It might be worth your while to outsource your SEO needs to a professional agency to ensure that you’re really making the most of it.

Focusing on a single platform

Sure, digital marketing is important, but that doesn’t mean that it’s the only form of marketing that matters. One of the biggest mistakes that a lot of newer businesses make is the fact that they focus on a single platform while completely ignoring any others. This means that they are likely missing out on a large number of customers who might not use the internet but are very likely to respond to TV or newspaper advertising. The key is to be aware of your demographic and understand what their media consumption habits are. If you’re aiming for a younger generation, then you should absolutely focus on things like social media, but if your main customer base is slightly older, then doing that may not be the best way forward.

Boring content

No matter what demographic you’re going after, no one is interested in dry, uninteresting advertising. You’ve got to be willing to create content that customers will want to engage with and, most importantly, share. Whether that’s a viral video that people can share on social media, or simply something that they can discuss around the water cooler at work the following day. Create an emotional reaction in your customers of any sort, and your marketing will be much more effective.