Making Websites Work for Small Business: Neat and User-Friendly

There’s a shocking amount of businesses out there with a terrible website. You probably don’t believe me, as we’re at the pinnacle of the digital age and most of us live with half our head online already, but some websites are still as useless as they were back in 2000. After a short but frustrating visit to an entirely pink website with comic sans font, you’ll feel the smooth relief of clicking into a mobile-friendly and seamless website. Why can’t they all just be like this?

Use the website

Pay a visit to a brilliant site and think about what makes it so good. The way it looks is usually the first thing to come to mind – your eyes follow a natural pattern, it’s not at all cluttered, but rather neat and clean. The content flows beautifully, like an infinity pool, and the information you need is placed strategically on the page. It’s thought-through, a piece of design art, and laid out to be of as much use as possible to the reader.

Now, pay a visit to your website and see in which category it ends up. If it’s old, a bit messy, or even if the colors are a bit off, you should think about a redesign. People would want to spend a lot more time on your site, they will be proud to recommend it to their friends, and it will communicate that your business is on-point and helpful. Usability Geek has a good article on using white space.

Develop a brand strategy

As the website will represent your business, the one designing it needs to know what you stand for. The people who are already loyal to your business, your employees, everyone with a relation to the brand you’ve built will be deeply disappointed if the site communicates something differently – it may even hurt your business. Use a digital print company like 1st CS Signs and Print to market your business offline as well, making the brand of your business more reliable than it would have been by only being online.

Deliver great content

An excellent business website needs a good blog. Make plans for it, dream about the increased traffic that will bring in more money, and feed it regularly. Your competitors are just living off the same standard blog posts; they’re not even that good, and SEO has probably not even been given a thought. It’s even worse if SEO is all they’ve thought about, and the posts don’t contain one original idea.

I’m all for a good old-fashioned home-cooked blog post. By that, I mean that if you’re able with words and enjoy writing, you should try to do as much as possible yourself. If you don’t have the time or the skills to keep your blog updated, think about outsourcing it. Alright, it won’t be a home-cooked blog post, but it will be well-written, original, and useful to your readers.

Your competitor might have an alright site, but that’s because the daughter-in-law of the founder did it in her spare time – and she’s not going to keep updating it. Since not everyone got the memo from ten years back about updating their website and staying on point with the trends, your business has a significant advantage.

Facebook Business Page Design

A branded cover can be make or break for your business.

They give your business legitimacy, they extend your business brand and they can be used as a marketing tool if you update it regularly for events or with specials. It’s not something to be overlooked!

How it works

I’ll immerse myself fully in your business; learn quickly what you want to project to your customers and speak as the voice of your brand, through carefully considered, engaging design.

Step 1

Firstly, you will purchase the package and notify me of your website URL.

If there are any specifics you wish to add to the design, I can either call you or you can write it in an email to me for me to incorporate.

Step 2

I will send you the design to consider.

We can then discuss if there is anything you wish to change, font size, colour ect.

Step 3

If nothing needs to be changed, I can either set it up for you myself.

If you have any issues uploading the image, I can be made an admin of your business page to ensure the page is correctly set up.

Step 4

Follow Up.

You may request any changes to be made up to 4 weeks after the initial design has been confirmed and sent to you!

£23

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Examples

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3 x Custom Made Business Graphics!

83% of active Pinterest users said they purchased something!

Pinterest is widely recognised for its ability to drive a tremendous amount of traffic to your website and is the rising star of social media platforms in 2017. It can be highly beneficial if you have a specific item to sell and should be seen as another online shop to your business.

How it works

I’ll will look at your website images and create custom made pins to promote your services or products. You may also pick Facebook, Linkedin custom made graphics!