Beyond The Chair Of Running A Hairdressers

One the most used businesses in our daily lives is the hairdressers. It’s something that is in a bit of strange position. We don’t usually see it as a necessity such as we go grocery shopping. On the other hand, our hair isn’t going to stop growing, so we have to use it. Over time a salon or barber can become a sanctuary for some people. It’s a place they come to converse and share their joys and lows in their lives. It’s also a place where the end is going to be positive because getting a slick haircut uplifts your spirit and confidence. It’s totally understandable if you’re ready and excited about opening and running your own salon or beauty shop. However, like all businesses, there are some gremlins you have to flush out before you put your foot to the floor.

Protect yourself

All kinds of business need protection or varying sorts. It doesn’t matter if you sell fruit and vegetables, or cars and suits, you need to have a safety net. After all, you’re dealing with customers who have that human condition streak within them. One day they can be fine and agreeable, the next day they suddenly want to take you to court for something. What you salon business needs is insurance that is specific to its nature. It’s not just to shield yourself from angry clients but internal disputes that could cost you your business. If you have hired a stylist, they could somewhere down the road decide to break up with you and steal some of your business such as logos, branding etc. With adequate employer liability protection, you stand a high chance of sidestepping this battle.

Safe floors

Like a men’s barber but only higher, salons have a chance of causing an injury to a client because of the condition of the floors. Wet and dry hair litters the floor and makes it slippery. If someone is wearing inadequate footwear or perhaps is old and frail, slipping and falling can cause great injury. But at the same time, it can feel like trying to stem a tide with your hands. Hair is going to scour the floor of a salon no matter what. Taking the time to brush the floor regularly is a good stopgap measure, but really, you need to have a floor that provides friction. Wooden flooring may be stylish but not very practical for a salon. Instead, you can get rubber flooring tiles or a composite or plastic. With this kind of material, the soles of shoes gain more grip and less likely to slip even when hair is trapped underneath.

 

Section sections

Salons are a whirlwind of activity at the best of times. Some clients may want to highlight their hair, get a high-quality shampoo and conditioner, and or blow dry their style into a fixed position. For this to work safely, you have to section your sections properly. Keep one side purely for drying hair, another purely for water usage, and another where the initial and or final scissor cuts are made.

Barbers and salons are great places for the community to regularly come, spend their hard-earned money and feel good about themselves. But beyond the chair, running the business is just like any other. It’s complex, it’s risky but ultimately if done properly, incredibly rewarding.

 

Convenience: The Name Of The Game When It Comes To Offices

Offices need to be a lot of things. They should be safe and free from any hazards that could prove dangerous to your employees. An office also needs to be welcoming to all our clients and customers. But there is one thing that some business owners forget that their workspace needs to be, and that is convenient. It needs to be convenient for you, your employees, and your clients. Here are some ways you can improve your office’s convenience to everyone involved.

The Location

A lot of people will benefit if your office is in a convenient and accessible location. It makes getting to work a lot easier for your employees, especially those who will be relying on public transport. It also means it will be easier for your clients to find if they are new to town. Of course, you might not be able to up sticks and move your office right now to improve its location, but this is something worth bearing in mind if the time ever comes when you need to move to bigger premises.

Provide Out Of Hours Access

When your company is going through a very busy period and everyone is working to tight deadlines, you will need all hands on deck in the office. For some of your employees, working the usual nine-to-five day might not be enough to get their work done, and they might want to put in some extra hours to get stuff done. To help them do this, you should provide out of hours access to the office. In order to do this, you might want to issue key cards to your employees. This ensures your office is always safe and secure at all times while your employees are able to get in without any problems.

 

Add More Storage

Sometimes it can seem like there is just not enough storage space in offices. As a result, they can quickly get cluttered and feel a bit of a mess. Obviously, this won’t give a good impression to any visiting clients. Ideally, you need to add plenty of cupboards in which you can store all your 123inkjets toner, printing paper, and stationery. You should also have some extra secure filing cabinets in the office so that you can store your important paper documents and contracts as securely as possible.

Add Some Private Spaces

These days, open-plan offices are very much in fashion. This is great for collaboration as all your employees will be working in close proximity, which can help create a great environment for teamwork. However, it’s not that good if you have some very important business that needs to be discussed in private. To ensure that your office is a convenient place for these types of discussions to take place, you should add some private spaces. Even just one extra meeting room will make a lot of difference, especially when you have clients visiting your company.

 

There are lots of ways you can make your office more convenient – these are just some examples of the various things you can do!

Make Your Facebook Ads Work With The New Algorithm 2018!

Unless you’ve been hiding under a rock, it’s been impossible not to see the panic over Facebook’s new algorithm.

 “You can expect to see more from your friends, family and groups,” Zuck said in the announcement. “You’ll see less public content like posts from businesses, brands, and media.” 

This will obviously affect your Facebook ads as Facebook will favour posts that have a high engagement level and that are meaningful.

So what can you do?

Create highly engaging posts that the new Facebook algorithms will LOVE! My clients also saw a drop in their Facebook ads but with a few changes, we are now back on track and here’s how!

Facebook Polls

Ok, so I admit I’m a big fan of polls after seeing a massive surge in engagement when we tested them out on Twitter.

But this time we created Facebook polls to increase our engagement yet still draw attention to our products. We also paid attention to any special days such as #nationalpopcornday and created fun content that received a lot of comments and engagement. 

You can relate polls to a number of things.

  • Parenting products – A poll on which baby stroller they like the best using your products!
  • Virtual Assistant company – A poll on what they would most like to outsource and write back to any comments with your solutions!
  • Shoe Company – A poll on shoes with one being a heel and another being flats and ask them what are they most likely to wearing on Friday night.

You get the idea, we want to make it as fun as possible and the more comments, the increase in your organic reach!

Engaging Content 

 Try to ask engaging questions that will give you more than a yes or no response. Once again we used a hashtag that was trending for the day #nationaltoastday.

You may wonder how on earth this could relate to your business but people primarily come to Facebook to talk to freinds& family, NOT to be sold too so if you make your content fun and engaging, it’s more likely to receive likes and then be seen by others!

 

 

Post Facebook Stories

We noticed how well our Instagram stories were doing so decided to really up our Facebook story game! Already we have noticed an increase in page views and page likes!

 

Go Live

Creating live short videos are a BRILLIANT way to increase views and increase your organic Facebook reach! Think about creating small live videos on topics such as;

  • Behind the scenes
  • Networking events
  • New product launches
  • Creating and designing products
  • Manufacturing of products
  • Cool things you see out and about, street art, amazing pics of breakfasts or lunch

 

 

The most important thing is to be real! Hard week? Tell people you’re looking forward to Friday, make yourself human, not just another brand that is trying to sell something!

Ok so here were some quick tips, any questions comment below and I will get back to you!