Marketing blog

Is Your Business Really As Secure as it Could…

Running and operating your own business isn’t easy and this is especially the case when there are people out there who are trying to steal all of your information. For that reason, if you want to do everything you can to protect your business then all you have to do is take a look below.

Your Phone

Think about it, what do you have on your phone? Every time you pull your phone out of your pocket, even if it is for a game of Solitaire or even to check your emails, you are showing everyone that you have a warehouse of personal information and there is a high chance that all of this is connected to your personal company network as well. Over the years, we have certainly become addicted to our devices and this is all because of the convenience that they have to offer. For this reason, you need to make sure that you put a password code on your phone and it may even be worth investing in some security apps to protect your phone if someone should access it.

Company Keys

If you have a lot of keys and a lot of employees then keeping track of all of this is crucial. You need to work out how many doors you have in your facility and you need to think about how many of them need a lock to open. Are your file server rooms protected? Do you have a very expensive inventory? How many of your doors are protected by lock and key? If you have something go missing then this can cause real problems for you because everyone who has a key could be a potential culprit. For this reason, it’s worth investing in an ID card swipe system so you always know who went where and at what time.

https://www.pexels.com/photo/keys-5930/

Your Customer Documentation

When you have documentation from your customers, you will need to look over this to make sure that everything is alright and valid. This could be a passport or even an important document. The problem is that if you become a victim of fraud because of a faulty document then this could cost your company thousands, so having something like ID scan technology is invaluable here as it helps you to make sure that all of your customer documents are legitimate.

Hard Drive Security

If you want to upgrade all of the computers that you have in your business then you have to make sure that you erase the old ones first. A thrown-out computer is a potential gold mine for criminals, so make sure that you erase your hard drives completely before you throw them out. One way for you to do this would be to hire a professional to do it for you, or you could drill a hole into the drive. This will help you to make sure that all of your data is inaccessible to thieves. If you use a software to erase your data then this data can be recovered if it falls into the wrong hands, so diligence is crucial here.

Marketing blog

3 Effective Marketing Services For Your Company

Marketing is one of the most important parts of any business. When done effectively it can make your company far more successful and profitable that it was before. However, if it is neglected or done incorrectly, then it can be a financial drain on the organization, and it won’t have any impact. Here are three types of marketing that can help your company be the best it can be.

 

Social Media

Social media is one of the most important types of marketing the in the modern age. Millions of people access various social media networks each day, share content and click on links. If you don’t have an account with any social media networks at the moment, then you need to make creating some a priority. You should be signed up to all the major sites including Twitter and Facebook. However, you might find more niche networks such as Pinterest helpful depending on the type of company that you are running. You need to try and engage with your followers and grow a social media presence. This won’t happen overnight and can take time, effort and commitment. A good way to grow your network is to share content that is related to your industry, and that isn’t exclusively self-promotion. This shows that you are not just there to spam your own products, but that you are interested in creating a conversation and producing worthwhile content on your social media account.

 

Telemarketing

Telemarketing might seem like a dead form of marketing, but depending on your business it can still be incredibly effective. Telemarketing works for both business to business and business to consumer organizations. It doesn’t need to be exclusively cold calling and can take on many forms. If you think that telemarketing can help your company, then you should contact some telemarketing services to see what they offer and how they can help. Telemarketing can sometimes encompass customer services as any time that you engage with your customers you have an opportunity to improve your brand recognition, and market your company. This doesn’t need to be through a hard sell and can instead be through good customer service that makes your customers depend on and come to like your company.

 

Physical Marketing

A lot of people will tell you that physical marketing isn’t worth doing anymore and that you should focus on digital exclusively. However, this is not the case for a lot of types of business. If you run a local business, then physical marketing is one the best ways that you can promote your work and gain customers. Physical marketing can take the form of flyers, adverts in newspapers and magazines or, if you own a store, it can mean things like in-store promotions and things of that ilk. Physical marketing covers everything that you do in the real world that improves your branding and promotes your company. There is a lot of flexibility, and it doesn’t just need to include junk mail as it can be anything from sponsorship to a billboard.

 

Marketing blog

Corporate Events: Pretty Little Things Make The Biggest Difference

A corporate event is an unbelievable way to raise awareness of a business’s brand and build a stellar reputation. But, more and more companies are using a party as a marketing method to attract customers. It isn’t hard to see why when event attendees in the UK spend £65,000 a year in registration. With all the competition, planners need to figure out a way to stand out from the crowd and get the message across. World-class bands will make a mark, but they are unrealistic. Bosses should focus on the little things to wow the guests. Here are four of the best.

 

Catering

Attendees love freebies, especially when they are delicious. Food is a fantastic addition to an event because it creates a social atmosphere. While people eat and drink, they talk and laugh and mix with the rest of the guests. Enjoying the night will reflect favourably on the people and the company who put it together and invited them in the first place. There’s another reason contract catering is vital: energy. Spending all night on your feet is hard work, and guests feel the same way. Appetisers are small shots of power that keep the people on their feet until the very end. Of course, a couple of glasses of wine helps to forget about the tiredness.

 

Free Ticket

Taking a freebie to the next level is providing those invited with free entry. No one is going to grumble when they arrive and are presented with booze and food, and that’s just the beginning. There is a psychological aspect, too, in the sense that guests think “why not?” when they know they don’t have to shell out for a ticket. Most importantly of all, the night is about raising awareness of the brand and the company needs to address as many people as possible. Asking for a fee is a sure-fire way to limit traffic.

 

Effective Staff

Events revolve around the hospitality crew doing their job. It’s shocking, then, that lots of planners use amateurs to cut down on costs. The servers are apart of the company for the night because how they act then reflects on the business. Hiring non-professionals or only a small team might come back to harm the firm’s reputation. The best parties have a large number of workers circulating the room so that guests are catered for throughout the evening. There is nothing worse than waiting a lifetime to get a free drink!

 

Auction

Winning a competition is one way for attendees to go away with a smile on their face. Gifts and prizes that are different and valuable will leave them jumping for joy. Walking away with a present isn’t just good for the guest but the business also. The company needs to find a way to direct the people in the room towards the brand yet can’t ask during the event. It’s too tacky and unprofessional. Revealing the results of the prize giveaway online ensures guests will follow-up after the party is over.

Ultimately, businesses need to remember that big things can come in small packages.