Business Blog

Are Direct Mail Campaigns Still Relevant in 2018? Things…

A lot of businesses commit the naive mistake of completely undermining their offline marketing campaigns. Yes, internet marketing is the future, but that doesn’t mean you cannot milk the age-old strategies that are still effective. One of those time-tested methods to promote businesses is direct mailing campaigns.

When done wrong, marketing mails end up in the trash without even escaping their printed envelope shell. Armed with the right strategy, direct marketing mails still packs a pretty mean punch. Therefore, if your direct mail campaign is failing to generate the desired results it makes good sense to tweak it instead of abandoning it all together. To help you with that, following are 5 things new businesses get wrong about direct marketing campaigns.

Not Being Creative Enough: Here’s the thing, you cannot expect a marketing strategy to bear fruit if it’s mind numbingly boring. To understand why boring ads and campaigns do not work it’s important to understand the competition. An average person is subjected to hundreds of ads on a daily basis. These ads are so intrusive and relentless that most people have begun unconsciously ignore internet pop-ups and television ads. Audiences only pay attention when the content is unique and interesting. To understand where the bar is set, marketers have used folded origami paper to uniquely reveal their marketing messages. Some direct mailing strategies even involve sending personalized gifts.

Ignoring the Envelope: Considering the fact that every household receives dozens of marketing mailers every day, it makes sense to invest in an envelope that’s attention grabbing. Buy printed envelopes online and customize it to match your campaign’s theme. You can even buy colorful printed envelopes, which instantly gives your mail an advantage over the ones packed inside boring white and brown envelopes.

Underutilizing Infographics: There is a reason why infographics work. People usually do not like to read long chunks of text. Infographic contents keep things simple and interesting by making your message visually impressive rather than text-heavy. While not all marketing campaigns can use infographics, you can always sneak in a beautiful infographic widget to break the monotony of texts.

Offering Something That’s Actually Interesting: You can create the most attractive pamphlets and pack them inside the most beautiful printed envelopes, but it will fail to generate positive results if the core message is underwhelming. Evaluate the offer and try and tweak it to make sure it’s appealing to the target audience. Which brings us to the next point, setting target audiences.

Not Targeting Customer Bases and Finding New Ones: Getting a mailing list is only the first step. You need to filter the list to make sure you are targeting the right people. This is because no matter what you do, you cannot sell refrigerators to people living in the poles. Consult a marketing expert who can help you identify the customer bases you should target. It’s also a splendid idea to try and find new customer bases and target them specifically utilizing a direct marketing campaign that’s geared towards them.


Business Blog

Taking Your Business Global

One of the most exciting things you can possibly do in business is to take it global, and when this opportunity presents itself, you are likely to want to grab it with both hands. Of course, that doesn’t mean that it is necessarily going to be simple or easy, but as long as you are happy to research what you might need to do, you will find that you can make it work as well as you would like it to. In this article, we are going to take a look at a number of the things that you might want to consider in order to ensure that you can make your business a much more effective international agent. You might find that the following are all important aspects of making that a reality.

Consider The Culture

Expanding to overseas places means that you need to be fully aware of the differences between your home culture and that new one, and that you should be sensitive to how business is likely to operate in the two separately. The more aware you are of this, the more that you can ensure that your business does not tread on any toes – and that it continues to operate in the most effective way possible. The more that you consider the culture, the more likely it is that you will be able to drive your business to greater and greater levels of success, so this is definitely something to think about to begin with. You might even want to hire a cultural researcher to help you appreciate some of the most important differences and distinctions between the two (or more) cultures in question.

Lost In Translation

Clearly, language barriers can be something of a nightmare if you are not tackling them head-on, as you always need to have clear communication lines open with anyone you might be working with. In order to make this as expedient and simple as possible, it might be worthwhile looking into whether or not you can hire a professional translation service. This can be a particularly effective means of keeping the lines of communication open, and it is likely you will want to think about this first and foremost, to ensure that you can keep the business running as strongly as possible. Remember this when you are expanding to other countries, as it is a hugely important thing to be aware of.

Secure At Home

The more secure a base you have, the more freely and openly you can hope to expand overseas and in other global territories, so this is something that you should have one eye on at all times. The goal here is never to allow your home base to be in danger. As long as you can do that, you will find that you can lead your business globally in whatever way you like, and that you will be able to keep it going strong throughout such ventures. The more secure the business is at home, the more secure it is abroad.

Business Blog

Preparing For A Training Day

Training days can be hectic. This is especially the case if you have several different segments of your business partaking in different training events at the same time. Organisation is imperative. This article should help you to make sure that you are ready for the big day that lies ahead.

First and foremost, you need to sort out all of the obvious factors. You need to find your training venue and you need to determine what day and time you want the event to take place. The best companies use reservation software so you can easily manage your venue booking. When you find a venue, you need to make sure that it is easy to get to. Make sure you factor in travel arrangements as well. If your staff are going to spend the entire day there and not go to work then select somewhere with good public transport links. If not, then you will need to arrange transport from your business, such as a bus.

These are all the obvious particulars which lay the foundations and put the groundwork in place. You can now begin to prepare your training rooms to make sure everything is ready. If you have hired the venue through a good company then you should see what possibilities they also have at your disposal. They may be able to help you with services, contacts, and advice.

So, what do you need to think about when determining your rooms? The size of each room is important. You need to make sure it is a comfortable size for those in attendance – this ensures of a more productive training day. Don’t forget to think about breaks. These are essential in guaranteeing the mind stays refreshed. Is there going to be catering offered? Does the venue have easily accessible restrooms?

One crucial area of room preparation relates to the seating. Make sure that the person giving the training is visible from all areas. Lots of rooms tend to have an annoying pillar blocking the way! Don’t forget to make sure that the furniture is comfortable. But, also make sure that it is upright and not too snug; it is a training day not a pamper day after all. Also strategically consider how the room is going to look. How is the seating going to be arranged? Think about this tactically; how the seating is going to be best suited to the day ahead and the training methods that are taking place.

Once you have covered all of these areas all you need to do is contemplate the training methods and procedures going ahead. This is something you are likely to have a hold over anyway. Nevertheless, it is worth pointing out that there are companies available who specifically cater to training days. They can help you with innovative methods of team building activities and alike. They can take over half of the day whilst you do the rest; or whatever is more convenient for you.

If you use this preparation guide then your training rooms should be more than ready for a busy and effective day of training ahead.