Marketing blog

Can Being More Equipped Help Your Business

The process

Every business has their daily process that needs to be fulfilled as part of making the revenue, making sure you’re equipped is what makes that process much more efficient and less complicated. It might be expensive at first to buy all of the necessary equipment, but there are some tools you just can’t go without! Making sure you get the right amount of use out of them is also an essential. Otherwise, you’ll end up purchasing equipment that you really don’t need. While it doesn’t hurt to be prepared for everything, some items don’t fit into your version of “everything”.


Your business

Every business will operate differently, each of which needs different kinds of equipment to help see their job done. It’s possible that you can overcomplicate things when you don’t invest in the right tech, so looking into ways to make your current operations easier can be a great solution to a struggle. For example, if your operation is weather dependent, having to search online is not the most efficient way for you. You’ll find general results for your general area, but you need to know what it’s like at this moment at your location. In this case, you would invest in a commercial windsock to help determine your working conditions. Other situations might need you to invest in an automation system, something that can make calculations or changes in the system more convenient. For example, supermarkets use barcode scanners to quickly calculate and register the products of each customer.


Without these simple adjustments made in the business, each working day can be much more of a struggle, even if you do have a backup method. Making sure you have the fastest option possible is much more beneficial in the long run, even if the costs are high. If your business is popular and you have to run on a schedule, you could also increase your workflow and revenue, knowing and increasing your limits as you go.


Safety and security

Being equipped doesn’t only help your workflow, but it also comes down to creating a secure work environment. If you work with multiple employees, making sure they’re not endangered at any point is vital to your daily practice. In some cases, laws are requiring you to keep certain equipment in the workplace; like fire extinguishers and alarms. You could also invest in making sure you have the best security possible too, like cameras and secure door locks. It’s not guaranteed that people will try to break in. However, it can help prevent such situations if you make it known that there are security measures put in place.


Being unequipped is a surefire way to lose money in your daily workings. If you do end up a victim of theft, then you’ve lost out on whatever they’ve stolen, and also your property will have been damaged where they broke in. If you run a small business, this is where you become most vulnerable, as there’s no such thing as acceptable losses. You can’t survive as a business if your assets are always at risk.


Marketing blog

7 Ways To Stand Out At A Trade Fair

Trade fairs can be excellent marketing events for attracting new business. They are hugely competitive however – many other companies will also be vying for attention, which is why it’s important to make your stall stand out. Here are several ways that you can make an impact and draw in the crowds.


Do a live product demo

If your business is a product, a live demo could help to make your stall more of a spectacle to passers-by. This is likely to be easier with some products than others. You can even get interactive and let people have a go themselves.


Give away free branded items

Everyone loves a freebie, no matter how trivial it may seem. Consider giving away branded items to passers-by. Think beyond pens and mugs – fun branded items could include silicone wristbands, stress balls, rubiks cubes and even branded m&ms. You could give these away in a branded bag, which may also contain a flyer or business card for additional informational purposes. Whilst a single branded item is likely to be cheap to produce, costs may add up when ordering these in large batches so bear this in mind.

Feed people’s interest

Most people are also attracted to food. Even if you don’t run a food or drink related business, you can still use food and drink to lure people in. Try to find something that suits your business and determine whether you could use it as an extra incentive to lure people into sales. For example, a company in the wedding trade could offer the incentive of a free glass of champagne to anyone that signs up to their service.


Dress creatively

How you dress might also be able to lure people to your stall. Consider getting in character with costumes or wearing bright branded t-shirts. Sort these out a few days before the trade show to guarantee that you have them for the day. Certain trades may require a more formal dress code, although you may still be able to bend the rules slightly. Trade fairs are vibrant affairs so consider choosing a bright tie or even a bold coloured suit. Relate this colour to any colour you may use in your branding to build up a sense of company identity.

Use eye-catching props

Using props can also attract people to your stall. On top of having a display stand or marquee, consider touches such as balloons, lighting, electric fans and televisions. You can also get creative when it comes to props, by choosing objects related to your company. Obviously, if your business is a product, you’ll want to show off this product on display, however even as a service you may be able to find related objects. These could be purely aesthetic such as a safe outside a security company stall or a piggy bank outside an investment company stall. Other could be interactive such as a roulette table outside a gambling company stall or table football outside a soccer gear company stand.


Host a competition

Offering your product or service as a prize in exchange for taking part in a competition could be a great way of attracting people to your stall. You may be able to charge people a small amount, or you could make signing up to the competition absolutely free. It could be a raffle or a tombola, or you could get people to play a game against one another and award the prize to whoever gets the highest score by the end of the day.


Get involved in social media

People will be posting on Facebook and Twitter whilst at the trade fair. Make sure that you’re joining in the discussion by posting about your stall and hashtagging the name of the trade fair. Social media could also be a great place for promoting any freebies, competitions or discounts that you may be offering. You don’t have to wait until the day to promote these incentives on social media – start tweeting days before to build up hype. Whilst at the trade fair you can also consider taking photos or even using Facebook’s live feature to video activity at your stall. Be careful of who you photograph and video as strangers may not like being made the face of your company online.

Marketing blog

How To Come Back After A Business Loss

A business loss in any shape or form is very distressing because it’s one thing that you’ve bought up from the ground and worked hard at. It’s your pride and joy and it’s understandable that you’re feeling disheartened and at very much of a loss. However, it’s now time to bring your business back to where it was so that you can continue growing your empire. Here’s some tips on how to come back after a business loss.

Employee dismissal

There’s nothing worse than finding out that an employee of yours has been breaking the rules, not doing their job properly, also among many other reasons that you may have for dismissal. Word can get around and if the act of your ex employee was shameful then this can affect business greatly.


You should release a statement from your business to your customers in all available forms such as social media, press releases, and signs within your business that you as a business had nothing to do with the act and will happily do as much as you can to please and regain the trust of your customers. This will show that you had no part in it and are trying to rectify it, along with showing that your business is a trustworthy one.

Theft or fraud

Having your business attacked by fraudsters or theives is extremely distressing for everyone involved. It can cause a great loss in customers, especially if their personal information was stored with your company. The first thing you need to do is look into a case for defamation of character, as it’s likely that the fraudsters have tried to sign something in your businesses name. This will clear your name legally, and then you can go on to release statements explaining to your customers what has happened, and that again you will do everything in your power to make the situation right.

False accusations

Everyone hears about scams within businesses and stores, and if they aren’t true they can truly break a business into pieces. We all heard of the Tesco scam where they were selling horse meat right? If a false accusation is made against your company, the first thing you will need to do is find out where the source of the accusation is from and check if they have mistaken something in the pipeline so that you can rectify it. If you can’t find the source, it’s simply a case of proving that these rumours are false. Let people come in and investigate and show that you’ve got nothing to hide. Then like the above statements, it’s time to release an apology to all of your customers so that you can then begin rebuilding the loss of your business.


Finally, remember to always keep your calm in a situation like these and think about your actions before doing anything. As long as you know you’re not in the wrong you’re bound to be able to regain trust!