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Make an Exhibition of Yourself

Trade shows can be something of a Marmite experience for many companies. But it’s not just that you either love them or hate them, shows either bring in real, tangible benefits to your business or they feel like an awful lot of hard work for very little in the way of return.

In this article, we won’t be trying to convince you to exhibit, we’ll let 22 trade show statistics that will convince business owners to exhibit immediately  do that but instead we’re taking a look at what you need to make a trade show or exhibition run successfully.

 

The Right Team

Quite simply you need your best, most people friendly sales team on the case for this job. It’s not easy to keep up the level of energy and enthusiasm required to staff a stand all day over several days, so choose wisely.

Your team isn’t just there to chat and smile a lot, they need to know that they also have targets to reach. That might look like capturing the email addresses of 300 potential new customers or giving away a set number of information packs to visitors to the stand. Whatever your target, make sure it isn’t just there for the sake of giving your team something to do but is created with the idea of giving your business a real and measurable boost.

The Right Design

You will be among a lot of stands so you need to stand out from the competition. Speaking of competition try and get a hold of a floor plan in advance of booking your stand and figure out the very best location for your team. If you can then get a sense of where any competitors are then even better.

In terms of your stand design, think about how your media boards will look and the message you want to portray. What are you selling about your business today that’s going to attract potential clients? What is unique to you that your rivals can’t offer?

There’s no reason why your stand shouldn’t be interactive and feature video, demonstrations or live features.

 

Merchandise

Finally, think about merchandise and what you’re giving away. You know your client best so try and steer clear of the traditional, boring pens and so on. Look for sporting equipment, clothes, mini Bluetooth speakers and so on. Put yourself in your customer’s shoes and figure out what you’d want as a reward for interacting with you at your stand.

Yes, exhibitions are hard work. They take time and effort to design and install and just as much time and effort to break down at the end. Your staff need to be on their game every minute of the time they spend there and you need to have prepared clear objectives.

But get it right and you’re potentially in direct contact with hundreds of new customers. Customers who may have heard of you before or who might just need you to introduce yourself. Get exhibiting, get it right and get results.

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Tips when Relocating Your Business

If you are moving business premises, whether it is across town or even across the country, you need to do a lot of preparation. You need to make sure that you take care of your clients and you also need to look after your team as well. This is easier said than done when you have so much going on, but there are a few things that you can do to make the whole process easier on yourself.

 

Budget

The first thing that you need to think about is how much your relocation is going to cost. When you move offices, the cost can build up fast and it’s very easy to overshoot your budget. If you have a project manager, then there is a high chance that they will be responsible for the budget, so work with them to make sure that you are being realistic. When you have set your budget, it is important to make sure that you stick to it. This is because you may have to transport specialist equipment, or even art and chemicals. As if that wasn’t enough, you may also face timing limitations. If you want to make your move successful, then it is important that you work out the full cost of your move before you even start. This will help you to avoid misjudging any sizable costs and it will also help you to feel confident in the decisions that you make.

 

Interior Solutions

Depending on the state of your workspace, it may be that you need to refurbish it. Ideally you

need to hire someone who is able to offer you a turnkey solution while also meeting your timeline requirements too. If you can go to a company with a clear idea of what you need, then they should be able to take complete control over your design and office concept. They should also be able to help you to delegate any other jobs that need doing too, so it is important that you keep this in mind. By working with an office fitout company, you can also maximise the office space that you have. This is ideal if you are growing quickly or if you need to move to another location. Construction labour hire doesn’t have to be expensive either, and when you find someone who you can trust then there is no reason why you can’t use them for everything you need from that point on. This will save you time and money!

Communication

Think about it, who needs to know that you are moving? Effective communication is essential if you are relocating. You need to have a strategy in place so that you can help spread the word about your move. There are many ways that you can tell your customers about this, and even your suppliers too. The method that you use will largely depend on the type of business you own. For example, you can send out an email, put a notification on your site or even add a PS message to your emails. This will help you to tell everyone who needs to know, and it will also help you to keep everyone in the loop too. The success of a relocation project usually comes down to the soft elements of the move. You need to keep your team on your side and you also need to relieve any anxiety that they might have. Listen to their concerns and try and address them as much as possible. Your service providers also need to know as well, so that they can help you with the move and so that you can have your services re-setup as soon as possible. Some service providers will require a formal notice period, so make sure that you give them this and that you are respectable at all times.

Furniture

When it comes to your office furniture, it is not unreasonable at all to think that you have a few choices. You may be able to take the furniture that you have right now to your new location or you may want to replace it with brand new furniture. Either way, you need to work out which option is best for you. It is more than possible for you to re-upholster your existing furniture so that you can make it as good as new. You can also completely transform your office design by doing this too. This whole process can be entirely beneficial as it is not wasteful at all and it is way cheaper. Your integrated service provider will always be happy to discuss the options that are available to you and they may even be able to help you to get the whole project turned around faster too, so it is never worth discounting their services.

 

Computers

Think about it, how are you going to relocate all of your IT, electrical equipment and servers? Are you going to upgrade by the time you move in? When you consider relocating your data and equipment, there really is no shortage of things that you need to consider. Your computers and your data points are critical to your business and you need to take the right steps to make sure

that they are well protected at every stage of the process.

 

Desktop

Each of your colleague’s setups will be entirely unique. This will be the case in terms of configuration and even in screen equipment too. Before you move, you have to make sure that you take note of which computer belongs to which employee and you also need to help them set up their new office too. There is a chance that your network infrastructure will be very complicated, and they may even contain sensitive data too. For this reason you have to make sure that they are secure and that you use engineers who are CTC cleared so that they can work with you to get the whole job done.

 

Data Centres

Servers that host any kind of critical data really do need to be relocated properly. You also need

to keep downtime to a minimum as well. Migrations need to be secure and they need to be seamless. This will help you to relocate and it will also help you to avoid breakages or failures. If you do have a breakage then you will understand how expensive this can be and it may even compromise your entire move as well, so take the time to use specialist packaging and also do everything you can to stop any static build-up.

 

Leased Equipment

Some of your equipment may require approval from the vendor. This needs to be done before you can risk moving it. If you have some specialist equipment then there is a chance that the vendor will insist on moving it themselves. They may even require you to follow a moving process that has been completely approved by them. Either way, this will all be listed in your contract documentation so you need to keep that in mind.

 

Telephones

It is so important that you allow enough time to make sure that all of your phone systems and even your internet connections are live from the day you move into your new office. It doesn’t matter whether you are opting to go with a new provider or whether you are staying with the same one because you need to make sure that your connectivity isn’t lost in transition. Any problems need to be dealt with from the day you move in and you also need to make sure that you put in the effort to hire someone to handle the wiring.

 

Old Furniture

Relocating offices is a fantastic way for you to declutter. It gives you the chance to sort through some old files and it also gives you the opportunity to get rid of some old furniture. If you have some IT equipment that you don’t need then you can throw all of that out as well. There is absolutely no point in you spending a small fortune on moving anything that you have no intentions of using, and if you are not careful then you may end up with a cluttered office space too. Sure, disposing of items can be expensive and if you have unwanted furniture such as IT or electricals then you might be able to sell them. If you choose to use a sustainable clearance provider, then they may be able to help you out as well. Donation is also an option, so think about someone who is in need or someone who could use a couple of desks. If you want to get the best result out of this then you need to advertise your furniture a couple of weeks before you are due to move out. When you do, you can then give people the chance to sort everything out and you can also avoid paying a ton of fees.

So, there are many things that you can do to make your office move easier, and by taking the above points into account you can be sure to save money too.

 

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4 Affordable Ways To Promote Your Business

If you’re a small business or just starting out, it can be challenging to get your name out there amongst the noise of your competition. To get started, you need to develop a marketing plan to make sure you’re talking to the right people t the right time. There are several ways in which you can do this. Some might require a little more investment than others, but if your budget is somewhat restricted in the initial phases, check out these affordable ways to promote your business and gain valuable leads.

Social media

If you’re not already on social media, you certainly need to be. This tremendous resource is a potential goldmine for a small business, as it can help you tap into a targeted selection of people looking for your products and services. Deciding what platform to focus on could be the tricky part, as you need to understand the type of engagement each produces. Once you’ve set up your page, you can now start to advertise to potential customers. Social media advertising is an affordable way to get people looking at your brand, plus you can set budgets to stay on top of costs.

Trade shows and events

If you’re looking to get a little more footfall for your business, and potentially look at both B2B and B2C selling, attending a trade show is a great idea. This gives you the opportunity to promote your products or services within a chosen industry and network with like-minded people to help grow your business. Different events have different setup fees, but once you’ve invested in a trade stand, you can use this time and time again. You’ll have to think about other aspects such as promotional materials and ID cards etc. for staff so check out this website for more information.

Email marketing

This form of marketing is said to be one of the most effective for converting customers. However, the challenging part of this marketing funnel is creating a database of people that want to hear from you. In the early stages of business, it’s essential to get your list started and allow customers to join your community to hear about the latest products and offers etc. Once you’ve begun to build this, regular (but not too regular) emails can be sent to keep your customers engaged and up to date with your brand. There are several software options that have free plans for smaller databases so you can create emails and send for no cost at all.

Search engine optimisation

If you have a website and are struggling to get any hits, you might not have optimised it for the search engines. SEO can be complicated when you get into the technicalities; however, the basics should be mastered to help you get seen when people search for your products or services. There are many resources online that can help you address the main elements of SEO, plus you’ll find plenty of experts that can lend a hand to fit your budget.