As a business, one of the best things you can do to grow is provide value to your audience. Don’t make the mistake of thinking you simply need to shift more products or sell your services to be successful – this could cause you to go in for the hard sell, when really what you need to do is show your audience how valuable you can be.
When you provide value to your audience, they will show you more loyalty. You’ll also become known as a business that cares. Many people don’t continue to shop with certain brands for the products or services, but for the entire experience of working with them. Below, you’ll find 6 ways you can provide more value to your audience now:
- Improve Your Product
Start by looking at your product and deciding if there’s any way you can improve it. If you have feedback from your customers, look at that and see what the general consensus is. Perhaps it’s something really small and niggly – it’s still worth changing if your audience has mentioned it. Perhaps you could simply use higher quality materials or suppliers to improve your product.
- Make Videos
Videos are a hugely popular way for businesses to spread their message. In fact, Animated Video Production can be a great way to spread important advice and information. People are more likely to watch a video these days than to read a blog post, and you can get the information across much faster than in a written post.
- Improve Your Customer Service
Your customer service is another aspect of your business that could make or break your customer’s trust. Nobody wants to receive wishy washy, inconsistent customer service. Make sure your customer representatives are all trained to the same standard and that there are no crossed wires when it comes to how to remedy problems.
- Increase Convenience
How can you increase convenience for your audience? You could create an app, as this will make it much easier to shop or order from you, and you’ll be able to stay in the forefront of their minds with notifications and exclusive offers. You can also increase convenience with things like free delivery and pay after purchasing options.
- Give Incentives To Your Loyal Customers
When you have repeat customers, don’t let them wander off to your competitors because they feel unappreciated. Give them incentives, such as discounts and loyalty cards to keep them coming back.
- Share Your Expertise Often
Sharing your expertise will show your audience that you know what you’re talking about – it could also help them to learn more about the industry, or even a product that you offer. Don’t be precious about your expertise. Share the wealth and people will come back to you for your educational content.
Find ways to implement the above 6 methods, and in no time, you’ll build a loyal fan base and enjoy repeat custom. Do you have any ideas of your own you’d like to add? Leave a comment!