5 ways to build brand awareness
Whether you’re a tiny startup or a business that’s been functioning successfully for years, boosting awareness of your business is never a bad thing. Especially during this difficult time, it’s important to have a number of tools in your armory to help you keep your business in contention. Getting your business to stand out in a crowd isn’t always easy, but putting time and effort in now will pay off in the long run. Hopefully, these tips and tricks will help you to increase awareness of your brand or business.
1. Utilise social media
If your brand doesn’t already have social media accounts, now’s the time to set them up! Having a social media presence is essential for businesses. It can help raise awareness, facilitate sales and generally help the public take an interest in your brand. You can also advertise through social media accounts, so it can be helpful for making sales (particularly in the run-up to Christmas). Facebook is brilliant for advertising products and boosting awareness. Twitter is a helpful platform for communicating with customers, and LinkedIn is a perfect networking tool.
2. Branding and logo
Make sure your logo and branding are working hard for you. You want to ensure that your brand is instantly recognizable, so take a look at your current assets and see if they need a refresh. You could hire a branding agency to help you or work with an individual freelance designer, which would be much cheaper. When your logo is clear and distinctive, you can build the rest of your publicity on it.
3. Call in the experts
Learning the distinction between what you can do yourself and what you can’t is key to running a successful business. For some, doing their own accounts is easy; for others, it’s impossible. The same goes for website design. There are websites that will help you to build your own, but for slick, user-interface-optimized websites, there are website design and build services for you to choose from.
4. Research SEO
Search Engine Optimization is a powerful tool to help you build brand awareness. Many consumers don’t look past the first page of search results, so if you’re not there, you could miss out on many, many potential customers. So, how do you get there?
Taking the time to research SEO strategies (there are different, effective strategies for different types of business) that could help you will pay off in the long run. Check out how you can get your webpage to sit on the first page of results, and see how you can intercept consumers along their path to purchase.
5. Ask for reviews
Online reviews can make the difference between a purchase or no purchase. People are far more likely to visit a website after reading positive reviews, as it feels like a personal recommendation for someone. This can help to boost awareness of your brand and increase sales. So, make sure you’re signed up to a couple of review websites and get going!