Content marketing isn’t a new concept, it’s been around for decades. One of the classic forms of content marketing would be radio shows. Radio shows were created mostly by advertisers so their brands could be advertised along with their entertaining shows. This form of content marketing worked, and then content marketing just kept transforming.
Content marketing nowadays has a very similar concept, except not all content is there to solely sell something to the audience. YouTube tutorials, podcasts, eBooks, visually appealing Instagram posts, and funny memes are all examples of content that audiences everywhere enjoy using and businesses enjoy utilising. If you’re looking to step up your content marketing game for your business or your soon-to-be business then these tips can help you out!
Think about the goal of your content
Since there are loads of styles of content and this content can be placed in multiple channels, what is going to work for you? What does your target audience consume? It’s critical that all of your content has a clear and measurable goal in mind. Getting views or more followers isn’t a clear goal. Sure, those are great, and those can help boost your content in algorithms but it’s important to realise that it needs to go further than just that. Think about the content, what is the purpose of the content, and what is your goal from the content creation. You need to identify with your target audience to make sure that they can relate to it.
Do you know your audience and the buyer’s journey?
Wanting to form a company? What do you have in mind for your business? One of the most important aspects when creating a company would be the fact that you need to think of who your target audience is. Any business owner should know that they can’t just try to attract anybody and everyone. Trying to reach a broad audience will only last for so long.
So think about niching down in your audience, what type of income will they have? What is their interest? What is the overall demographic for your target audience? You want them to relate to your brand and your products. In order for them to relate, your marketing has to speak to them, it has to reach out to them. This is a part of the buyer’s journey. How will your target audience find your brand, your products, and your content?
Content is king and that is something that will never change. Since there are various channels for posting content, whichever ones you choose to do, you need to know that content has to be high quality.
Are you thinking about creating incredible video content? What about a compelling blog post? How about aesthetic images to show off on Instagram? Whatever you decide to do, there needs to be some type of value. Bringing in value to your audience is going to be a sure-fire way to get them to trust you and your brand.
Creating this trusting bond is not only going to help strengthen your business, but it’s also going to help with your reputation as well. So it’s important to thoroughly think about all of this. How can you make compelling content? How can you keep your audience engaged and entertained? How can you get them to come back for more?
Be open to going beyond the written format
Content marketing has always been more than just writing. It always has been and that is something that is never going to change. Audiences everywhere absolutely love images and video-rich content. Platforms such as YouTube, TikTok, and even Instagram Reels are some of the biggest video platforms online. While creating a video marketing strategy can be a bit difficult, and even sometimes expensive it doesn’t always have to be. You want to create value and even entertain your audiences. Some ideas for this can include
- Giving tips
- Creating small vlogs
- Q and A
- Live stream
- Online workshops
- Something funny (TiikTok and Reels are great for this)
These are just a few examples of video content you could do, but it’s really up to you and your business to decide this. In general, your content should be valuable to your audience and provide something for them. But in general, it’s best to incorporate a video marketing strategy as this is one of the most preferred ways for audiences.
Why follow trends all the time? Trends get old fast, especially if everyone is doing it. Why would your audience want to see the same thing done multiple times by different people? Instead of following content trends, it’s best to try and be a trend leader rather than a trend follower. This will guarantee you more original content and you can lead by example.