Whether you’re a small start-up, an ambitious entrepreneur, or you feel like your business might be losing momentum, running a social media campaign is one guaranteed way to help you get your business (back) on track! In a digital age, it’s no longer enough to just be present on social media, your brand needs to be running strategic marketing campaigns. They should be targeted towards a specific audience; align with current trends; and utilize features such as hashtags, PR packages, and giveaways to receive optimum engagement. But, with so many businesses turning to social media, how can you make your brand stand out? In this article, we’ll go through three essential things to do before launching your social media campaign.
Think about your ‘why’
The first thing you need to consider when starting up a social media campaign is why it’s so important for your business. There are several reasons why you might want to set a digital campaign, a few to consider could be:
- Increasing brand awareness
- Building a more intimate community
- Promoting sales
- Engaging with other businesses
- Advertising your services
Once you know why you’re setting up a campaign, you can then tailor it to your needs and interests. This will ensure that the process is both efficient and productive.
Who’s your target audience?
If you’re a pre-established business, now is the time to reassess who your audience is. If you’re a new business or just want to expand your target market, then make sure you do some research prior to the launch of your campaign. One way to find a pre-existing target audience is to use Google Analytics. If your brand has a website, you’ll be able to see the demographic details of those using it. This includes age, gender, and location, and it’ll all be broken down into easy charts for you to interpret.
If you record this information, you’ll know exactly how to market your social media campaign when it comes to launching it. If you haven’t yet established a brand audience, or are looking to expand it, then make sure you know exactly who you want your new clients to be. Create a detailed profile for your target client so you can effectively engage with them once you’ve set up your campaign on social media.
Stick to a plan
Before you start your social media campaign, it’s essential that you create a calendar of when you want to post as this will ensure that you stick to a schedule. Regular posting encourages your audience to rely on you, and eventually, they could become dedicated clients. It’s often hard to prioritize planning when it comes to running a business, so before you launch your social media campaign, look into digital media companies such as White Label Social Media. They can help you create a content calendar with posts planned months in advance. In addition to this, they do tasks such as approving content and monitoring the campaigns of your competitors.
Once you’ve completed these three easy steps, you’re ready to step foot into the world of social media campaigning. Good luck, and hope to see your business on my Instagram feed soon!