Hopefully, you’re all fully aware that social media is a necessity for modern businesses. Even if you’re a small business, you cannot neglect the power of social media! It is the most effective and convenient marketing tool of the modern age. You can grow your company and find so many new customers just by utilising the different social media platforms out there. 

Some businesses have more success on social media than others, but that’s because they’re doing it right! On that note, here are a few social media secrets that will help you master your strategy and see more success:

Use different types of content

Everyone knows that social media is all about content. You need to create content and push it out there to the world, gaining interest from your target audience. This is ultimately how you bring in new followers and grow your brand. 

However, what some people don’t understand is that you need to use as many different forms of content as possible. Text content in the form of written posts on Twitter, Facebook, or LinkedIn is effective in some ways. But, you also need to add in some branded video production, visual content in the form of photos or infographics, and possibly even some audio content if it makes sense. The purpose of this is that you’re constantly giving people things to engage with in various ways. Someone may skip passed a written post but hover over a video or image. It’s a great way to capture a larger audience. 

Understand what platforms work for you

There are some guides out there that say you should use as many social media platforms as possible. This isn’t good advice! Not all social media platforms are right for your business. Additionally, trying to manage them all can be too costly and drain your time/resources. 

Instead, learn which ones are best for you – based on your goals. If you operate in a B2B climate, then LinkedIn is an absolute must, as is Facebook and potentially Twitter. Do you need to use Instagram and Snapchat here? Nope! Consider the age of your target demographic as well – this is a key factor in determining which platforms to focus your energy on. 

Post every day

Getting your posting schedule right is essential for social media success. As a general rule, try and post in some format every single day. Don’t go overboard with loads of posts in one day, but one post a day in some capacity is ideal for keeping your audience engaged and trying to find new followers. 

The great news is that most social media platforms have things like ‘stories’ as well as the regular way of posting content. If you don’t want to make a big post today, then uploading a quick story is still going to encourage engagement and keep your active. 

When you master social media, then your business will only see benefits. You may have your own views on social media as a whole, but there’s no denying that it’s an incredibly powerful tool for all companies in 2020.