In this day and age, there are so many millions of websites that it can be hard for people to find yours. Whether you have a website selling furniture or offer editing services, the more people who visit your site, the better it is for business. Thankfully, there are some ways that you can improve your website and get that sought-after traffic.
Linked With Social Media Accounts
You should already have all the main social media accounts such as Twitter, Facebook, Instagram and LinkedIn. If you don’t then start by creating an account on each. You can set your website to automatically post a social media message whenever something new happens on your website. This way you don’t miss out on posting important news to your followers. It is also a good idea to feature your social media accounts on your website. This can be done through having individual icons for people to click on so they can follow you, or you can have things like your Twitter timeline featured on your website. This will give people a feel for the kinds of things you use your social media for and makes them more likely to follow you. Using social media smartly on your website goes a long way to making it better.
A well-designed website will almost always beat a shabby, poorly constructed one. If you think your site needs improving, then consider seeking out a professional, like Mango Design, to make one designed specifically for your needs. If you choose to do this rather than using a premade them, then you will find that your site works a lot better and that customers find it easier to maneuver around. The easier and more accommodating your site is the more likely people are to spend time there, and in turn, this is more likely to make your business money.
This one cannot be understated. If you have a blog (and you really should have one), then you need to be posting regularly. While you don’t need to post several times per day, posting at least once per week gives customers a new reason to visit your website. As you start to build up more articles, then the likelihood of you coming up in search engines also increases. Your blog posts should be about the industry or product that your website relates to, and they should be interesting and engaging to read. You don’t want to have clickbait that upsets potential customers.
Focus on SEO and Keywords
When you are crafting your blog posts, you will want to try and make them as SEO rich as possible. You will want to start to weave in specific keywords that will help them come up in search engine results. If your company is about biscuits, then trying to get something to do with that in most articles will help you to climb the search engine ranks. It needs to be natural though, so if you can’t figure out a way to get your keyword in, then you might need to go with a different one.