Getting into the ecommerce business is something that a great many people want to do because they think it will be easy. It won’t. Don’t get me wrong, it is very possible to set up a successful ecommerce company, but those people who think that because it is online, it will be easy are kidding themselves. It takes a lot of hard work and dedication to set up and build up an online shop and a lot of the people who attempt it will fail.
If you don’t want to be one of the failures, here are some common ecommerce mistakes that you should aim to avoid:
Not Doing the Math
Lots of entrepreneurs rush into setting up and launching an online shop without really taking the time to fully crunch the numbers. This is the biggest mistake that any entrepreneur -online or off – can ever make because if you haven’t crunched the numbers and you aren’t confident that you can make a profit, you are going to fail sooner, rather than later. So, give the whole profit = demand x (revenue-expense) thing some real thought before you go rushing in.
Not Finding a Competitive Niche
If you sell the same old dropshipped t-shirts or pet accessories as countless other companies, then you’re going to have to work really hard to stand out and snatch a slice of the pie from them. Unless you have a huge amount of time and money to sink into developing and marketing and irresistible brand, then you are likely to sink without a trace, If you want to be successful, you really do need to find a gap in the market and a way of filling it.
Finding a gap in the market doesn’t necessarily mean your products have to be totally unique (although that might be ideal) it could also mean that you offer unique value, perhaps by bundling goods together, that you do have a unique brand, or that you offer information that other ecommerce companies do not – it all depends on what you want to do and what you’re trying to achieve. But one thing’s for sure, you need to stand out and offer something different if you want to succeed.
Not Using Magento
This might be a controversial one, but to my mind, Magento is the best ecommerce platform out there. It is so much more secure and customisable that it’s foolish not to use it because it will keep your customers safe and if you work with a Magento Development Agency to create a really unique shop it will work wonders to build your brand. It’s pretty easy to learn the ropes and play around with it yourself too, which is probably why it is so popular.
Selling Too Many Thing
You could be forgiven for thinking that the more products you sell the more products you will make – Amazon is a good example of that being true – but for the average online shopkeeper, having a smaller, well-curated stock is the way to go because you can focus more on promoting it and more precisely target your niche.
Avoid these mistakes, and although success is not guaranteed, you will be on the right track with a fighting chance!