I’m slightly obsessed when it comes to google analytics.
The simple reason being, it can give you an incredible amount of data OTHER than the basics such as the most popular page, audience location and the source of your traffic.
It can actually tell you HOW audience BEHAVES when they visit your site and their likes and dislikes which is invaluable.
I for one, have used it to develop under preforming pages by adding more internal linking, imagery and CTAs.
So here are my 3 actionable tips to review your own website and what is loved and hated!
The Bounce Rate
The bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page.
A good bounce rate for me would be between 50 – 60 %. This is mainly to do with my website is a blog and in general, blogs tend to have higher bounce rates as the reader may read the content and leave straight after.
Interestingly enough, I converted my old travel blog into my new marketing website and I still receive traffic from a Pin on Pinterest on a daily basis. Particularly from a post on Norway.
Ass you can see from the screenshot above, the Norway post has a VERY high bounce rate but that’s because the people that visited my site are travel bloggers and not looking for social media for their small businesses in general so I would EXPECT them to leave.
The REAL issue for your business is when you have a high bounce rate for one of your pages and it it still relevant information to your niche. This is where you will need to review it and try a CTA like below.
A high bounce rate on a certain page also means you probably don’t have any linking to other pages on your blog or any free trials or CTAs. So by adding a simple call to action on a struggling page, you should be able to see the bounce rate lower over a period or around 4 weeks.
Below is an example of one of my calls to action.
Page Analytics By Google
There is another fantastic add on by google where you can see the % of clicks on your homepage for each section such as a CTA, each tab or particular images. This can be invaluable, especially if you have an online shop as it may tell you that a particular item receives MORE clicks on it than your best seller.
You can then work out WHY people will not buy this product and it is likely to do with the pricing.
So my most popular page would be the blog at 11% of all clicks but the contact me button only has 0.9% so this is definitively something I need to work on.
Ok so there are my 3 simple tips to work out if your site is loved or hated!
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